There are plenty of things that will cause a poor quality or improperly chosen custom label to peel, such as: extreme heat or cold, humidity, handling, moist environment, poor or incorrect adhesive, and age. And custom product label problems create brand problems. A peeling label can cost you directly in lost sales due to products missing a label, or being rejected by buyers for its unsightly appearance quickly causing an image problem for your brand.
Statistics show that the best place to place food and beverage advertising is on the product itself. According to MarketingCharts.com, 76 percent of shoppers make their purchase decisions in the store. That means your custom product label is your last and best chance to encourage them to buy your brand instead of a competitor’s offering. Find out how choosing the right custom label is crucial for its purpose.
In business, custom product labels are important, and that they are critical to your company’s daily functions. But you just might take them for granted and think of them as simply a “commodity.” That could be costly in two ways. Either high costs or getting the wrong label and having it cost you even more. Find out the 6 key questions to ask to design your perfect custom label.
Six Questions the right custom label provider should ask include such things like, duration, approvals, adhesion surfaces and more. Find out ahead of time what you need to know about the right business label and order labels for your critical business needs.
B.S. from Eastern Michigan University
20+
Bob specializes in OEM / Tier 1 label procurement and Sales and Marketing Enablement initiatives for your corporate culture. He helps you benefit from our long standing supplier relationships that aid in driving your costs down. Let him help you streamline the process in which your company procures these related items.
I am all about easing your workload. Our services and supply chain solutions are geared to reduce cost and risk. As full service commodity managers, strategic partners or preferred vendors our technologies allow client/vendor integration for any industry. I have done it before and I can do it for you.
Graduated from Western Michigan University
19 years of experience.
Tony specializes in financial forms and systems plus industrial labels with an emphasis on special coatings and adhesives.
My focus is on the implementation of a successful program, providing our customers the services they need to be successful and ease their workload.
Davenport University
25 years in the print and promotional industry.
With my many years of experience I have helped my clients with all aspects of this business ranging from printed materials, labels, promotional items, PPE, and logo apparel. My strength is being a single source asset, managing your materials so you can spend your time doing what you do best!
I am here for you 24/7 as a valuable resource and consultant. I will listen and use my years of experience to find the best solution and product that will meet your individual needs. I pride myself in my communication skills and always keeping in touch, updating on relevant topics and important details. This Is my passion and I love what I do and truly enjoy working hard for my clients so that they are happy!
Graduated from Ferris State University
20+ years of experience.
Pat specializes in labels with an emphasis in the Food Services, Automotive & Service Industries.
I find it rewarding to successfully help fulfill a customer’s business needs. I take pride in knowing my customers see me as an asset to them and their company. Striving to be looked upon as a trusted label and print consultant rather than a vendor is what drives me.
Grand Valley State University
18 years in sales
Jack of all trades.
Knowledge is power, so I try and learn something new every day!
B.S. Western Michigan University
I specialize in sales and marketing initiatives to help your company get more done faster for less.
Automation of processes
If it has ink on it, I will help you spend less time and money on it.
Graduated from Michigan State University
19 years of experience.
Steve’s specialties include Labels, Commodity, and Inventory Management.
Focuses on driving down total product and inventory costs while striving to focus on improving the total procurement process for his clients.
I consider myself a value added partner to my clients saving them both time and money through our commodity and inventory management programs.
Graduated from Ball State University
34 years of experience
Dave specializes in Account Management and Labels.
Service industries, manufacturing, and not-for-profits.
I try to exceed absolute expectations by providing client ideas, value, and service, and offer myself as an extension of their business.
Graduated from Michigan State University
Over 20 years of experience.
Jon specializes in Manufacturing and Corporate accounts.
I help clients employ print supply chain solutions, marketing enablement and sales enablement technologies that increase efficiencies to save money and accelerate sales, while keeping within their corporate branding policies.
Graduated from Vincennes University
18 years of experience
I have sales experience in: Commercial / Digital Printing, Checks, Forms & Labels, Packaging, In-Store Marketing, Promotional / Apparel Products and Turnkey Solutions
What drives me are the smiles on my customers’ faces when they realize there’s no stone I’ll leave unturned to deliver exactly what they want and need. I’m proud to be a part of Superior Business Solutions because we bring the best print supply chain solutions, promotional marketing products and innovative ideas to market that are proven to save time and money. Contact me today for a FREE print supply chain audit and promotional product review.
Graduated from Hope College
I strive to be a single source asset for clients for all of their print, promo, label and apparel needs. Superior’s long standing supplier relationships provide a wide variety of options and experts so I can provide the best solution that’s cost effective.
Listening to our clients to understand their needs and challenges throughout the supply chain and consulting to solve those problems efficiently.
I treat others the way I’d like to be treated. I pride myself on building strong, successful partnerships with my clients through communication, respect and hard work.
Western Michigan University, B.S. Graphic Arts
27 years of experience.
Account Management, Manufactures, Higher Education, Financial, Statement Processing, Labels.
Focused, service-orientated professional striving to be trusted strategic partner to my customers.
BS from Ball State University
27 Years Marketing Experience
Manufacturing and Labels
Customer service and consistent pricing
I have been with SBS for 27 years and have seen the climate of printing change. As an account manager I have a great understanding of print and promotional products. Along with my team we can provide you the right products to run your business and promote your name.
Graduated from Northern Illinois University
29 years of experience.
Bill specializes in marketing literature, direct mail pieces, financial forms and promotional products.
I enjoy the challenge of working with clients to produce attractive print and mail literature as well as useful promotional items for companies and organizations that enhances their image and increases their sales and profits, as well as repeat business.
Graduated from Indiana University of Pennsylvania
30 years of experience.
John’s industry and product specialties are in labels and labeling solutions.
Manufacturing.
I work to understand my customers’ needs and then choose the appropriate solutions from our robust product and solution offerings to most effectively meet their needs.
25 years
I have have experience working with direct mail, commercial print, rigid box, folding cartons, retail packaging/POS, display, signage, corrugated, and more. Knowledgeable about Litho, Flexo and Digital print.
I love what I do! Nothing is more fulfilling than watching my customers grow their business’ through projects we have collaborated on. My knowledge and network allow me to consider budget, timeline and brand standards to make their ideas come to life.
Graduated from University of Rhode Island
35 years of experience
Marshall’s specialties include Full Color Print, Packaging, Labels, Promotional Products, Fulfillment, Print On Demand, and Marketing Services.
I strive to hear my customers, understand their need, and consult with them. And then I work very hard to source the best product or service solution worldwide that meets their unique requirement.
BS from Ball State University
34 Years in the Print Industry
I focus on customer needs, no matter the industry, by providing the best product or service possible.
I’m all about giving our customers the best experience possible. From the start of a project to its completion, I want a customer that is amazed by what we can do.