Catch Their EYE with The LiteWriter Sign!      

Catch Their EYE with The LiteWriter Sign!      

It’s a sign. It’s a light. It’s a customer-attention-grabber. And it’s available at an incredible price for such an exciting product! How many ways can YOUR business take advantage of the benefits of using the LiteWriter sign.

6 Sales Enablement Tools to Aid Your Business in COVID-19 Recovery

6 Sales Enablement Tools to Aid Your Business in COVID-19 Recovery

When Rebuilding Your Business, Bring Along This Tool Kit No question – businesses are suffering during the COVID-19 outbreak. But we at Superior haven’t thrived for nearly 100 years by hiding from reality, but rather by helping business through it. We have fully...
Funky Chunky Employee and Client Care Packages

Funky Chunky Employee and Client Care Packages

Maintain Valuable Connections with Funky Chunky Goodness for Employees and Key Contacts These are challenging times we’re going through. So many of us are working from home, trying to keep our companies thriving. But how do you send a positive message that “we’re all...

This Tip Creates Business Cards That Sell

Create Business Cards That Work to Avoid the Wastebasket Most business people have a love-hate relationship with business cards. It’s great when they lead to a profitable relationship. But they are more often a “necessary evil” and do little good. As it turns out,...

5 Lessons in Business YOUR Team Can Learn from Football

Pigskin Proverbs Can Be Profitable for You I’m a sports fan and the proud father of a college athlete. With football season coming up, I started thinking about what high school, college and pro football teams are hearing from their coaches right now. And it occurred...

Think “Cash is King?” Not For Sales Incentives

Promotional Products Can Be Better Motivators Let’s continue our series on promotional marketing programs that could provide big returns for your business. But today, I’m going to surprise you a little bit. And, just maybe, change your thinking. Successful salespeople...

Increasing Loyalty and Sales in Current Customers. How Can It Be Done?

Promotional Marketing Turns Good Customers into Better Ones Hope you had a great Labor Day. But it’s time for me to get back to what truly is a “labor of love” – helping make your business more successful. Today we continue our current series on promotional...

Why Inspiration Matters to Your Sales Process

See What a Positive and Proactive Sales Process Looks Like Last week, I shared a post that contained “Inspirational Quotes to Get You Through Your Workday.”  I promised that today, I would discuss why inspiration—backed with the right tools and discipline—is essential...

5 B2B Marketing Trends To Explore In 2018

  Revolutionary Thought: Treat Your Customers Like People Early in each new year, bloggers and influencers attempted to identify trends that are going to be big as the year unfolds. This year, I decided to do a little digging to see what trends people were...

10 Sales Tips from the Richest People in the World

Great Advice to Tip the (Sales) Scales in Your Favor Here’s a news flash: every business is in business to make money. That includes yours and ours. And the way you do that is by offering great value and service to your customers. That leads to more, and more...

How to Use Custom Product Labels to Increase Sales

Custom Product Labels Increase Sales by Drawing in Customers Most of the time, I talk about how your business can increase efficiency, reduce costs and get more sales. Usually, I talk about technologies like online portals for sourcing and procurement of printing and...

Catalogs Are Back as Reimagined Sales Enablement Tools

Are Catalogs Dead as Sales Enablement Tools? Are catalogs dead? Some think that. And it may be true if your idea of a catalog is one of those six-inch-thick tomes that weighed a ton and did their best work raising you to the dinner table when you were 5. That kind of...

10 Sales Tips From Some of the Most Successful People in History

A Word from the Wise Can Help You Sell More Today I’d like to highlight one sales enablement tool that I think is under-appreciated – great advice. Specifically, let’s look at the words of those who have achieved great things in many different fields. Ask anyone...

Sales Enablement Tools That Increase Sales and Save Time

Sales Enablement Tools That Increase Success for Your Sales Team Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a...

Turning Consumer Trends Into Sales Tips. Part 6 of 6: Community

Turning Consumer Trends into Sales Tips: Communities Contribute to Your Success Today, we offer the final installment in our series of sales tips based upon a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. It...

Turning Consumer Trends Into Sales Tips. Part 5 of 6: Parenting

Sales Tips: Dealing With Prospects’ Parenting and Life Challenges Welcome to the fifth installment in a series in which I am taking a closer look at the findings in a report recently released by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor...

Turning Consumer Trends Into Sales Tips. Part 4 of 6: Change

Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...