How to Create a Corporate Holiday Card That Stands Out
Make It a Card They’ll Notice Sending out holiday greetings to thank those who’ve helped your business thrive in the past year can be a very smart idea. And doing it with a physical card that recipients can read and hold in their hands is even smarter. As more...How to Streamline Your Purchasing Department
For Print and Promotional Products, There’s a Better Way Does your company have a purchasing department? There’s plenty of logic behind the idea as it only makes sense to have a group of people dedicated to sorting through vendors, assessing quality and...Make GoToPrint Your Overnight “Go-To” Printer…It Could Save a Sale
I’m willing to bet that every person reading this post has had an experience something like this. You worked for a week preparing an important presentation to win a new piece of business. You did your homework, you put in the hours, and you had things ready in plenty of time.
Study Shows Direct Mail Marketing Can Grab and Hold Attention
Printed Marketing Stands Out Celebrate a birthday lately? If so, you probably got a number of emails and Facebook messages, most of which contained the “default” applicable words “Happy Birthday.” It’s nice that people expressed their good wishes, certainly, and you...Look Alive! Print Sure Does
Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.
Need Custom Labels? Stick With Us
Our Custom Labels Make Things Easy… …not to mention safer, more efficient, and more profitable. To many people, a “label” is a tag on a T-shirt or a sticker on a box in the attic. But to today’s business owner, labels can mean a great many critical...If Any of These Apply to You, Chances are Pretty Good You’ll Save Time and Money
3 Ways to Know If You Need a Supply Chain Audit In a post last week, I encouraged companies to get a supply chain audit to see how they could improve their process of procuring printed materials and promotional products. The post was well received but I...Is It Time for a Supply Chain Audit?
This Way to Painless Printed Materials and Promotional Products! Operating a business today can bury you in a blizzard of diverse tasks. Some days it seems like each one requires you to STOP doing something else to deal with it – interrupting your focus...
The “Paperless” Workplace. Not as Green as You Think?
It’s Time to Go Paperless…Wait a Minute I saw an article on LinkedIn the other day that really caught my attention. In it, Phil Riebel, the president of Two Sides North America, provides some very thoughtful insights about paper and its role in...Make Graphics and Color Sell for Success!
When you think about marketing that packs a punch, your thoughts most likely turn to the list, the pitch, and the incentives. But when it comes to the design, how much thought do you put into your images and the color of your graphics? As long as they look good, is...Essentials to Look for In Print for Business
Print Is Not Dead Without the right tools, print marketing or any other heavy use of print in a business can be costly and time-consuming. Print isn’t dead. In fact, it stands out in a digital-minded era, but, like every other marketing enablement method, you have to...What Is Marketing Enablement?
Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...How One Company Saved 75% on Print
The Story of How One Company Revolutionized Their Printing Process Frankenmuth Insurance is a billion dollar-a-year organization that has been carrying property, casualty, and life insurance for their clients since 1868. So it’s no surprise that they place such a high...4 Ways to Integrate Print and Social Media for Marketing Success
Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...Why Direct Mail Still Works and Your 8 Tips for Success
Direct Mail in an E-Mail World With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources. Direct mail lives in an e-mail world, so it can’t be as important. Think again. Direct mail...Why You Should Stop Buying Print On Price
It’s About the Process, Not the Price “It’s about the process,” is a phrase I hear a lot around here, but what exactly does it mean other than a catchall for the way things are done? Well, actually, at Superior Business Solutions a lot of thought goes into the...The Easy Way to Manage Your Print and Promotional Products
It’s All About the Process For the last few weeks we’ve been talking about how print commodity management and management of your promotional product purchases can be simplified through our methods of print and promotional management. Commodity management of your print...How to Simplify Commodity Management with Corporate Kiosk and Promoplace Technologies – Part 3
Print Commodity Management and Management of Promotional Products Made Easy Three Part Guest Post by Steve Bramble, Superior Business Solutions Director of Program Implementation Commodity management of your print and program management of your promotional products...