


Looking for CHEAP Promotional Items?
STOP! You Could Be Damaging Your Brand. It is understandable that you want to shop wisely for promotional items. In many situations, you are looking for an inexpensive product bearing your name. Then you can pass it out in quantity, building brand awareness among many...
How to Engage Employees for Customer Loyalty
You want your employees to go above and beyond, so shouldn’t you should do the same? By proactively recognizing individuals and implementing a rewards system like an online customer store for employees, you can do just that with simple gestures like company branded apparel and more can fit the bill.

For Educating Workers, Employers Have a Lot to Learn
Training Employees Is Easier with This Tip Employers are all about training these days. The faster new employees become proficient and the more current stay up-to-date in necessary skill sets, the more productive they can be. The sooner they receive a good...
The Best Direct Mail Opportunity Your Brand is Missing
The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
How to Waste Your Direct Mail Effort
Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.” There are plenty of direct mail success stories. But there are perhaps even more cases in...
Promotional Company Stores Get Employees Their Recognition
Give your employees the recognition and rewards that they’ve worked so hard for. Find out how a custom company store for employees can make it so they get something that they cherish for years to come.

Golf Outings: A Stroke of Genius for Promotional Marketing
Name and Claim Outings and Events with Promotional Products There are plenty of places that promotional products make very good sense. That’s the whole reason for our current series on promotional marketing programs for your business. But today, I’d like to focus on...
The Secret Sauce To Making Your Brand Memorable at Trade Shows
Make YOUR Booth the One They Remember “Hi, nice talking with you. Got a card?” My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as...
Promotional Marketing Helps Your Direct Mail DO More
Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
10 Promotional Marketing Programs Your Brand May Be Missing?
What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.

Preventing Document and Data Security Breaches Before They Happen: Part Two
How Expertise Keeps Your Data and Business Safe Welcome back. On Tuesday, we continued our discussion on data security. In a recent post, I also recapped a few of the serious data security breaches suffered by well-known companies already this year. And they weren’t...
Preventing Customer Document and Data Security Breaches Before They Happen: Part One
It Can Happen to Any Business. But It Doesn’t Have to Happen to YOURS. In Thursday’s post, I mentioned ten of the most noteworthy data breaches that have happened already in 2018. I’d love to say I didn’t mean to scare you, but I did. That’s because we at...
The 10 Biggest Data and Document Security Breaches of 2018. Is Your Business Next?
How to Protect Your Customers and Your Business From Data and Document Security Breaches A week rarely passes with no mention of yet another data theft or security breach affecting thousands of businesses and millions—even billions—of consumers around the world. As...
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 2
Protect Your Data and Your Customer Relationships Last week I pointed out the importance of having a disaster recovery plan. In that post, I wanted to emphasize first, that natural disasters like floods and hurricanes aren’t as rare as you might think—and effect...
How to Create a Disaster Recovery Plan for Data, Print and Email: Part 1 of 2
The Real Disaster is Not Having a Plan: Part 1 of 2 Your business doesn’t just put products or services into the marketplace. It puts food on the table for you, your employees and their families. You work hard every day to increase the success of your business....
Are Promotional Umbrellas Worth the Spend?
New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.

Need Custom Team Uniforms Fast? We’re Game!
Coming Through in the Clutch with Jerseys in a Jiffy Guest Post by 25-year print and promotional sales representative, Pat Koczenasz Last week, Tim told you about a process called dye sublimation and explained how we can use it to get sports uniforms and...
The Best Ways to Demotivate Your Team
Are Your Workers Inspired—or Indifferent? For the last couple of weeks, I’ve been talking about how to inspire your team. This all started with a fascinating article I read in Forbes. Its key point is that you can’t motivate others; that comes from within. The best...