Celebrating #IPD18 International Print Day 2018 Together!

Celebrating #IPD18 International Print Day 2018 Together!

Promoting Print Proudly Happy International Print Day 2018! #IPD18 is a big day for those of us in the industry. But it’s also a big day for those who appreciate and prefer their communications, books and important documents printed on paper. That means just about all...
Looking for CHEAP Promotional Items?     

Looking for CHEAP Promotional Items?     

STOP! You Could Be Damaging Your Brand. It is understandable that you want to shop wisely for promotional items. In many situations, you are looking for an inexpensive product bearing your name. Then you can pass it out in quantity, building brand awareness among many...
How to Engage Employees for Customer Loyalty

How to Engage Employees for Customer Loyalty

You want your employees to go above and beyond, so shouldn’t you should do the same? By proactively recognizing individuals and implementing a rewards system like an online customer store for employees, you can do just that with simple gestures like company branded apparel and more can fit the bill.

For Educating Workers, Employers Have a  Lot to Learn

For Educating Workers, Employers Have a Lot to Learn

Training Employees Is Easier with This Tip Employers are all about training these days. The faster new employees become proficient and the more current stay up-to-date in necessary skill sets, the more productive they can be. The sooner they receive a good...
The Best Direct Mail Opportunity Your Brand is Missing  

The Best Direct Mail Opportunity Your Brand is Missing  

The Hero of Direct Mail In the last few posts, we’ve been talking about direct mail. Research presented by the United States Post Office contained some surprising findings about “advertising mail.” I’ve used it so far to talk about what you might be doing wrong, and...
How to Waste Your Direct Mail Effort

How to Waste Your Direct Mail Effort

Without a Strategy, Direct Mail Goes Directly In The Trash You know by now that I’m a big fan of direct mail. But I’m the first to admit that it’s not an automatic “home run.”  There are plenty of direct mail success stories. But there are perhaps even more cases in...
Golf Outings: A Stroke of Genius for Promotional Marketing

Golf Outings: A Stroke of Genius for Promotional Marketing

Name and Claim Outings and Events with Promotional Products There are plenty of places that promotional products make very good sense. That’s the whole reason for our current series on promotional marketing programs for your business. But today, I’d like to focus on...
The Secret Sauce To Making Your Brand Memorable at Trade Shows

The Secret Sauce To Making Your Brand Memorable at Trade Shows

Make YOUR Booth the One They Remember “Hi, nice talking with you. Got a card?” My “tour” of promotional marketing program opportunities visits an old friend today: trade shows. Trade shows can be interesting, but they can also be a bit depressing. You try to meet as...
Promotional Marketing Helps Your Direct Mail DO More

Promotional Marketing Helps Your Direct Mail DO More

Customers Notice—and KEEP—Promotional Items Welcome back. Today, I’d like to continue our series on promotional marketing programs. Last week, I started things off by pointing out that many businesses are missing the opportunity to build relationships with customers...
10 Promotional Marketing Programs Your Brand May Be Missing?

10 Promotional Marketing Programs Your Brand May Be Missing?

What are the 10 Promotional Marketing Programs Your Brand May Be Missing? In this first post in our series, find out about how a custom company store for promotional products can lead the way for many of your marketing programs.

Are Promotional Umbrellas Worth the Spend?

Are Promotional Umbrellas Worth the Spend?

New promotional items are popping up all the time that you can stock in you custom online company store for promotional products, including … umbrellas! Find out how effective these brand ambassadors can be for you at your next trade show or marketing event.

Need Custom Team Uniforms Fast? We’re Game!

Need Custom Team Uniforms Fast? We’re Game!

Coming Through in the Clutch with Jerseys in a Jiffy Guest Post by 25-year print and promotional sales representative, Pat Koczenasz   Last week, Tim told you about a process called dye sublimation and explained how we can use it to get sports uniforms and...
The Best Ways to Demotivate Your Team 

The Best Ways to Demotivate Your Team 

Are Your Workers Inspired—or Indifferent? For the last couple of weeks, I’ve been talking about how to inspire your team. This all started with a fascinating article I read in Forbes. Its key point is that you can’t motivate others; that comes from within. The best...
5 Activities That Can Inspire Your Team

5 Activities That Can Inspire Your Team

Attitudes Inspire, But Activities Generate Impact In my last post, I suggested some ways that your behavior as a manager or boss can help inspire your team to deliver peak performance. Most of them were fairly dramatic, like making sure you share the company’s...