How to Overcome Separation (From Work) Anxiety and Unplug!
When Was The Last Time YOU Unplugged? In a recent post, I talked about why it is so important to “unplug” from work; to not be available at all hours of the day and night. Evidence shows that it is necessary to cut those ties to the office, at least for a while, in...Direct Mail With Video? Here’s a Marketing Approach You Have to Watch
Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...Should You Use Promotional Products as Part of Your Marketing Strategy?
The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.
Offices All Over the Place? Your Print Materials Don’t Have To Be
Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...Digital Statement Processing: The Key To Cash Flow
Electronic Invoicing Is More Secure, More Accurate, and More Profitable Sometimes big ideas are hiding in less-than-obvious places. Many companies consider billing, invoicing and collecting activities as something of a necessary evil. This is pretty natural. While...Could Print Newsletters Be Your Secret Marketing Weapon?
3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...5 Reasons Print Needs to Be Part of Your Content Marketing Mix
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...Transactional Vs. Consultative Approach to Print Supply Chain and Promotional Product Management
Is a Transactional Approach to Your Print Supply Chain and Promotional Product Management Costing You and Your Company Time and Money? Thinking they will save money, there are still plenty of companies out there, both big and small, who take a “transactional”...3 Ways Employers Can Support Work-Life Balance – #MindfulTech
The Job Matters…But So Do The People Doing It! When you hear the words “work-life balance” the first image that pops into your head is probably some guy working late at an office instead of going home to a wife and family in time for dinner, etc. That’s...ISO Agrees: You Can’t Beat the System
Part #8 and the Final Post in a Series: What Our ISO Certification Means to You Today, I’d like to wrap up our series on the many ways our ISO certification helps our Superior Business Solutions’ customers. It’s very fitting that the particular standard I’d like to...Leading – The Way To ISO Certification
Part #7 in a Series: What Our ISO Certification Means to You Today I’m checking in with another look at how our customers are impacted by Superior Business Solutions’ ISO Certification and the things we do to maintain it. Each post will discuss one of the key content...Smart Manufacturing…Small and Mid-sized Companies It’s GO TIME!
5th and Final Post in a Series: What You Need To Know About Smart Manufacturing My final post in this series on smart manufacturing may be the most important one for you. So far, since my initial post “What Is Smart Manufacturing, Exactly?” where I...5 Ways Technology Can Help Employee Work-Life Balance. #MindfulTech
In last Thursday’s post, I discussed the problems that can come with the new “always-connected-to-the-office” culture. As this Wall Street Journal article points out, the work day never really ends, as communication with bosses and colleagues continues into the evening and beyond via the ever-present, ever-available smartphone.
The Best Decisions Are Based On Facts…ISO Says So
There’s plenty of bravado out there that suggests that “going with your gut” and having the courage to take chances is a trait of great leaders. But the process we completed to achieve ISO 9001:2008 certification helped us realize one thing very clearly: if you have a choice between intuition and information, go with the facts.
Internet of Things (IoT) Offers A Great Leap Forward in Logistics
#2 in a Series: “IoT ̶ A Supply Chain Game-Changer” In my first post in this series, I talked about the difference IoT is making in manufacturing facilities. This time, I’d like to focus on supply chain management in warehousing and distribution. It’s an area that...Three Great Promotional Products for Music Industry Marketing
Music-Themed USB Drives Strike Just the Right Note for Marketing I know I’ve been talking about promotional products quite a bit recently, but after the latest survey from the Advertising Specialty Institute (ASI), I felt I had to share the information. The survey...3 Steps to a Simplified Print and Promotional Product Supply Chain
Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
Which Promotional Products Are Keepers?
Promotional Products…Adding Value Like No Ad Can I recently shared some results from a survey conducted by the Advertising Specialty Institute (ASI). In several posts, I talked about how well promotional products work, and which ones have the most positive...What Are The Most Influential Promotional Products By State?
Last week, I shared some results from a survey conducted by the Advertising Specialty Institute (ASI). First, I was proud to report the results showed that promotional products work so well and are the favorite form of advertising by almost all respondents to the survey. Then, I went into a little more detail about which promotional products had the most influence in creating a positive impression of the advertiser providing them.
I also promised to share a little more information this week about which promotional products are the preferred ones among people who live where you live and do business. Well, here’s graphic that tells the story pretty well. Here in Michigan where our corporate office is located, drinkware seems to be the most powerful at influencing opinions about the advertiser. In other states, other items top the list.