In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...
Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. How can evolve your corporate brochure beyond the traditional? Turn it into a conversation starter that people want to read? 1. Start with a strategy. Every brochure...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software is making this technology accessible to everyone, whether the pieces are created...
We all know how it feels to be in business for a long time and sometimes this means we forgetting “old school” branding rules. We have seen many clients change logos too often or not refresh their email signatures so they look updated. Below are 5 of the...
Businesses often fail with social media because they don’t come up with a plan and stick to it. Often times, they don’t see the results they are expecting immediately and give up. Social media is time consuming, it takes consistency and patience. Many...
Marketers are recognizing this trend and turning frequently to text messaging as an efficient channel for communicating with customers and prospects. There are a number of things to consider when creating an SMS marketing campaign. Many businesses are hastily adding...
The number of people checking emails on mobile devices is increasing each day. You need to do a little research and see how much of your target audience is using their mobile phones before dedicating resources to optimize your emails for mobile. Every marketer knows...
We all make mistakes, no one is perfect. But there are a lot of mistakes that can be avoided with a little extra awareness and care. Making mistakes in sales can be very costly! Below are 4 of the most common mistakes that are made among sales people. This will be...
Selling print is not going to get easier. You can’t change this highly competitive market or the scourge of digital advertising that’s plaguing many printers. What you can control is how you approach your own sales and marketing strategy. If you feel like you are...
Brand management is getting harder with all the online conversations going on 24/7. There are so many platforms and places people can go to share about brands and their experiences. And your brand image is being shaped by these people whom you have no control over....
