Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...
Corporate Kiosk…Let Me Count the Ways Money I’ve noticed that lately I’ve been mentioning Corporate Kiosk™ frequently. That’s because to me, it’s such an obvious advantage in so many situations. But I know people throw those generic claims like “efficiency” and...
An e-Book Doesn’t Have to Be Scary to Keep You Awake! You’ve probably heard the same warning I have…don’t look at digital screens right before bed if you want to go right to sleep. I believed it, but recently I saw some actual proof, in an article about a...
IRC Labels Grab Attention And Sales! Think of the aisles of your local supermarket. All those products just sitting there, waiting and hoping to be “chosen” by a cart-pushing shopper. If you are the manufacturer of one of those products, it can be a marketing...
Print Management Saves You Money And More In Your Print Supply Chain Last week, I talked about the ways that having a print supply chain management system in place can help you streamline your marketing efforts and make the entire process more efficient and more...
What Are The Benefits To Using IRC Labels? Last week, I gave you some basic information about Instant Redeemable Coupon (IRC) labels. There’s a reason you see more and more of them today while shopping, or even browsing your favorite newspaper or magazine. Actually,...
79% of Consumers Prefer Print You’ve probably experienced it yourself. You receive an invoice from a vendor encouraging you to drop print, “Go Paperless” and consent to receiving all further communication digitally. Many businesses imply an environmental benefit to...
Craft Beer Makers, These Hops Labels Show Your Customers What You’re Made Of! It’s hard to go through a day without news in the craft brewer space; a new local microbrewery or brewpub has emerged, or an existing brewery has introduced a new beer. According to the...
In Business Today, Labels Are More Than Logos Ask the average consumer walking through a mall or grocery store what a “label” is, and they’ll probably describe the kind you find on a jar of peanut butter or pair of jeans. That’s only logical as it would be almost...
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that, in one way or another, print is dead. Well, the opening – or actually re-opening – of...
When Invoice Processing Goes Wrong, The Cost to Your Business is High Whether the invoice processing is completed internally or externally, you expect every invoice to be prepared, and delivered via USPS, fax or email with trackable results. If a customer calls and...
When Was The Last Time YOU Unplugged? In a recent post, I talked about why it is so important to “unplug” from work; to not be available at all hours of the day and night. Evidence shows that it is necessary to cut those ties to the office, at least for a while, in...
Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...
Your Print Supply Chain and Promotional Product Management is Too Important For The “Deal of the Day” In a recent post, I talked about the importance of taking a consultative approach, rather than dealing with print projects or promotional product order as a “one-off”...
Electronic Invoicing Is More Secure, More Accurate, and More Profitable Sometimes big ideas are hiding in less-than-obvious places. Many companies consider billing, invoicing and collecting activities as something of a necessary evil. This is pretty natural. While...
3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...
Is a Transactional Approach to Your Print Supply Chain and Promotional Product Management Costing You and Your Company Time and Money? Thinking they will save money, there are still plenty of companies out there, both big and small, who take a “transactional”...
Part #8 and the Final Post in a Series: What Our ISO Certification Means to You Today, I’d like to wrap up our series on the many ways our ISO certification helps our Superior Business Solutions’ customers. It’s very fitting that the particular standard I’d like to...
Lessons Learned About The Importance of Paper and Print I was alerted to a wonderful column in USA Today recently by Two Sides NA. The article was written by Tal Gross, a faculty member at Columbia University. In it, he shared his strong conviction that, putting it...
