What Role Do Labels Play In Your Organization?
In Business Today, Labels Are More Than Logos Ask the average consumer walking through a mall or grocery store what a “label” is, and they’ll probably describe the kind you find on a jar of peanut butter or pair of jeans. That’s only logical as it would be almost...How to Overcome Separation (From Work) Anxiety and Unplug!
When Was The Last Time YOU Unplugged? In a recent post, I talked about why it is so important to “unplug” from work; to not be available at all hours of the day and night. Evidence shows that it is necessary to cut those ties to the office, at least for a while, in...Should You Use Promotional Products as Part of Your Marketing Strategy?
The things we need to have on our radar when it comes to marketing these days seems endless doesn’t it? Yet today more than ever, just like 25 years ago before digital was even a part of marketing strategy, relationships still matter. Creating a plan to build strong and lasting relationships through your marketing efforts, both online and off, should be a big part of your focus.
Offices All Over the Place? Your Print Materials Don’t Have To Be
Many Locations? You Need One Quality Standard for Print Chances are good that your enterprise operates in more than one location. If you are in manufacturing, you may have several production facilities, warehousing and administrative offices. Perhaps you are a retail...Transactional Vs. Consultative Approach to Print Supply Chain and Promotional Product Management
Is a Transactional Approach to Your Print Supply Chain and Promotional Product Management Costing You and Your Company Time and Money? Thinking they will save money, there are still plenty of companies out there, both big and small, who take a “transactional”...ISO Agrees: You Can’t Beat the System
Part #8 and the Final Post in a Series: What Our ISO Certification Means to You Today, I’d like to wrap up our series on the many ways our ISO certification helps our Superior Business Solutions’ customers. It’s very fitting that the particular standard I’d like to...The Best Decisions Are Based On Facts…ISO Says So
There’s plenty of bravado out there that suggests that “going with your gut” and having the courage to take chances is a trait of great leaders. But the process we completed to achieve ISO 9001:2008 certification helped us realize one thing very clearly: if you have a choice between intuition and information, go with the facts.
3 Steps to a Simplified Print and Promotional Product Supply Chain
Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
Do Promotional Products Work?
Chances are, you won’t have to look very hard at work or at home to find promotional products that various businesses have given you. At work, maybe it’s a pen, or a USB drive, or a portable power unit for your phone or other electronic gear that you use frequently. If you’re reading this at home in the evening or on the weekend, there’s also a pretty good chance you’re wearing a promotional item like a T-shirt from an event or promotion, or a hat you received from some product or store happy to have your business.
Okay, now try to remember an ad or television commercial, billboard or ad on a website you noticed back on the same day you received that promotional item? Good luck with that one.
Success Is A Process. Just Ask ISO
Over the next couple of months, I’m going to be talking periodically about how the things we do here at Superior Business Solutions in order to maintain ISO standards have a direct impact on you and your business. Each post will feature one of the key content areas listed in the requirements for certification.
Today, I’d like to focus on what ISO standards call a “process approach” to conducting your business.