Has your company dived into social media? Are not seeing the results you had anticipated? If this is the case, then you need to go back and review your strategy. You may need to take a different approach. Sometimes you have to test different tactics before you find...
Being involved in social media is a must for every business. Social media is a great tool to gain exposure, create new business contacts and deepen existing relationships with customers. There are 4 major platforms that you should definitely be involved in...
PURLs are no longer an option for direct mail marketing campaigns, they have become an essential component if you want to have successful results. Businesses that integrate personalized URLs into their marketing strategies reach and engage audiences with highly...
Many times companies run these amazing campaigns, but they don’t achieve the results they want or the results are way better than they anticipated. In both scenarios, there is obviously something that worked really well and something that didn’t and this...
SMS (Short Message Service) text mobile marketing strategies have been proven to increase customer loyalty and boost sales if done correctly. This channel of marketing is very sensitive because you are coming into a consumer’s private space. Cell phones are very...
Some of the most common problems that many of the companies we work with tend to be they have systems that are too difficult to use. They have no way of seeing their overall spending and the buying experience across the board is not unified which leads to a lack of...
Publishing a newsletter can be a key component to increasing traffic to your website and increasing sales. If your content is relevant and authentic then people are more likely to forward it on to their employees or peers. Many times companies start putting out...
QR Codes are gaining a lot of press right now. They are all over the place, magazines, billboards, airports, direct mail pieces, etc. Even USPS is offering a 3% discount right now for any mailing using QR Codes. You can get the details on the USPS website. Have you...
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