Social media is continually growing and it’s very important that you add it into your marketing mix. It’s a great way for people to connect with you through whatever platform they use the most and it helps build relationships. Other benefits of going...
In a recent post we went over ways to enhance your LinkedIn profile so we thought we could touch on Twitter this week. We have found that people either love Twitter or they hate it. I believe the second group is because they are not using it properly. Twitter is a...
Web to print is growing! There are so many benefits such as maintaining brand consistency, customized content, and controlled timing and delivery amounts. We know that our customers find using web to print a lot more convenient and appreciate that we have taken on...
Many companies face the same issues of having the sales and marketing teams on two different pages. This creates a lot of holes in the sales cycle and equates to less sales. Having the sales and marketing team on the same page is not an option, it’s a must! When...
If you haven’t already made your company’s website mobile friendly then that is something you need to get on. It’s important that your company has a regular website and a mobile site. People are using their phones so much more to research things and...
Are you on LinkedIn? Many times we see that people start a profile and then don’t complete it. This is one of the most costly mistakes one can make because it reflects poorly on them. If you have already started creating your profile or haven’t started...
Integrated marketing campaigns are the best way to reach all of your target audience. It is a campaign that includes a variety of marketing channels which can include advertising, sales promotion, public relations, and direct marketing that all work together to convey...
There have been many questions raised regarding email marketing and if it’s dying off. The facts show that email marketing is not going anywhere. According to eMarketer email campaigns are the second largest item on the marketing budget for most companies and...
At Superior Business Solutions we work with all of our clients to identify, target, and reach prime prospects with 1-to-1 marketing strategies. We know how each print, digital, and social application works, we understand how each can integrate and work together for...
Tracking your competition is a very important tool to online marketing. You can gain insight on what is working, what is not working, and where you need to improve your efforts. There are so many companies out there offering monitoring tools such as HubSpot, Radian6,...
