Is Print Finally Dead?
Print Is Not Only Stirring But Stirring Up Sales I almost have to laugh whenever this comes up…but it still comes up! Critics, most working far outside their area of expertise, see all the hype about digital this and digital that. They read another article about...
5 B2B Marketing Trends To Explore In 2018
Revolutionary Thought: Treat Your Customers Like People Early in each new year, bloggers and influencers attempted to identify trends that are going to be big as the year unfolds. This year, I did a little digging to see what trends people were talking about in the...
Using Variable-Print Technologies for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
Assessing the Marketing Enablement Benefits of Email
Marketing Enablement Tools for Stronger Sales: Part 6 of 7 Let’s get this new year rolling by returning to our series assessing the value of different marketing enablement services. Today’s post focuses on a tool that certainly isn’t new. But it’s one that can...
And the Pantone Color of 2018 Is…
Ultra Violet Represents ‘Hue-mongous’ Possibilities Hello again, and Happy New Year, everyone! On Thursday, I’ll resume our series on assessing the benefits of various marketing enablement tools. But I thought I’d add a little color to this first post of 2018 by...
How to Use Personalized URLs for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....
Assessing the Marketing Enablement Benefits of SMS Text Marketing
Marketing Enablement Tools for Stronger Sales: Part 4 of 7 I’m back for the next post in our series on assessing the value of marketing enablement tools. Today, I’d like to focus on SMS text marketing. This one, I’m really excited about. Here’s why. No delivery...
How QR Codes Work as a Marketing Enablement Tool
Marketing Enablement Tools for Stronger Sales: Part 3 of 7 Today I’d like to continue our series in which we are assessing the value of marketing enablement tools. I’ll have fun doing this one since I get to dispel a notion that has been spread by trendy techies...


















