by Rob Trube on January 17, 2012
Are you unsure how to make your social media efforts pay off? This is a concern that I see a lot of people writing about. They are great at getting people to engage and then don’t know what to do with the prospects from there. The whole point of social media is to build relationships and turn them into long lasting customers. It’s a great way for people to see the human side of your company. If you feel like you have written all that you can and need some more tactics to increase engagement read the tips below for some new ideas: read more…
by Steve Bramble on January 13, 2012
Have you sent out an email lately, but didn’t get the response rate you were hoping to receive? There can be many reasons why the email didn’t produce results you wanted, such as it got caught in spam, it didn’t have any value for the people receiving it or the wrong target audience received it. There are plenty of other things that could have gone wrong; it all just depends on the specific case. When preparing an email there are many aspects that must be taken into consideration. Below are 3 tips to creating emails that will definitely help deliver the results that you want. read more…
by Tim English on January 5, 2012
What is the first thing that comes to mind when you see the image to the right?
Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand means, you will get several different answers. Some say it is a promise of product performance, an assurance of quality or service. Others say it’s the perception of value or satisfaction through association with a company or product. Many people hesitate to invest in their branding because they question if it’s really a source of having a competitive advantage? To keep it pretty simple brand is the image or perception people have of your product or company. We know that dealing with branding can get overwhelming so we have listed the different aspects that you should definitely focus on while working on your brand:
by Tim English on December 1, 2011
Once a sales person turns a prospect into a customer there are many directions the relationship can go. It’s important to teach the proper tactics so that each customer has a greater potential of becoming a long term customer. read more…
by Tim English on November 16, 2011
The definition of customer loyalty can vary from company to company. That’s why measuring it can be a bit challenging. Many times companies forget that they need to take a step back and figure out what customer loyalty means. Is it someone who only shops with you for that specific need or is it someone who uses you frequently but may use other vendors if there is a special? Before you try measuring loyalty rates it’s important to figure your definition of what customer loyalty is first. Below are some ideas to help you get started in the right direction: read more…
by Steve Bramble on November 10, 2011
How does your customer view your company? Do you have a distant relationship or are you very close? This can vary depending on the client and the type of business you are dealing with. In economic times like these, it’s very important to make sure that each relationship is very strong, so that you can have security that your customers are going to stay with your company. If you do a little analysis and realize your relationships are not as strong as you would like them to be, below are 3 simple ways to strengthen the relationship and secure their business. read more…
by Bill English on November 4, 2011
Social media is continually growing and it’s very important that you add it into your marketing mix. It’s a great way for people to connect with you through whatever platform they use the most and it helps build relationships. Other benefits of going social are you can gain candid customer insight, gain exposure, and build your company’s reputation. You will want to incorporate social into your website, direct mail pieces and email campaigns. read more…
by Rob Trube on October 31, 2011
In a recent post we went over ways to enhance your LinkedIn profile so we thought we could touch on Twitter this week. We have found that people either love Twitter or they hate it. I believe the second group is because they are not using it properly. Twitter is a great way to connect with people you usually wouldn’t get a chance to communicate with in a relaxed environment. And Twitter is a great way to show off your industry knowledge and enhance your company’s credibility. read more…
by Tim English on October 28, 2011
Web to print is growing! There are so many benefits such as maintaining brand consistency, customized content, and controlled timing and delivery amounts. We know that our customers find using web to print a lot more convenient and appreciate that we have taken on this service. If you have been debating on offering web to print services to your clients below are 5 pitfalls you definitely want to avoid. read more…
by Steve Bramble on October 6, 2011
Many companies face the same issues of having the sales and marketing teams on two different pages. This creates a lot of holes in the sales cycle and equates to less sales. Having the sales and marketing team on the same page is not an option, it’s a must! When the two departments work together there are less lost opportunities. Below are some of the best ways to get the sales and marketing team on the same page, so that you can make the most out of every prospect. read more…
