Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Will proLEAD Lead Generation Work as a Marketing Enablement Tool?

Dec 13, 2017

Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...

What Are The Most Influential Promotional Products By State?

Feb 16, 2016

Last week, I shared some results from a survey conducted by the Advertising Specialty Institute (ASI). First, I was proud to report the results showed that promotional products work so well and are the favorite form of advertising by almost all respondents to the survey. Then, I went into a little more detail about which promotional products had the most influence in creating a positive impression of the advertiser providing them.

I also promised to share a little more information this week about which promotional products are the preferred ones among people who live where you live and do business. Well, here’s graphic that tells the story pretty well. Here in Michigan where our corporate office is located, drinkware seems to be the most powerful at influencing opinions about the advertiser. In other states, other items top the list.

How to Create Sales Opportunities with Promotional Products

Sep 1, 2015

Here’s How to Create Sales Opportunities with Promotional Products You wrestle with many important business decisions but often the task of choosing  promotional giveaways for trade shows, golf outings, sales calls and company events and initiatives gets handed...

How To Market Your Brand In Less Time

Feb 25, 2014

Promotional Products: A Swift Way To Stand Out If you want people to quickly discover your brand, there’s no better way to do that than with promotional products. Not only does it create brand advocacy that can lead to loyalty, it maneuvers your brand’s name and logo...

Creating Corporate Brochures That Rock

Nov 14, 2012

Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. How can evolve your corporate brochure beyond the traditional? Turn it into a conversation starter that people want to read? 1. Start with a strategy. Every brochure...

How to Implement Integrated Marketing Campaigns Successfully.

Sep 29, 2011

Integrated marketing campaigns are the best way to reach all of your target audience. It is a campaign that includes a variety of marketing channels which can include advertising, sales promotion, public relations, and direct marketing that all work together to convey...

Creating A Strong Marketing Strategy

Sep 19, 2011

At Superior Business Solutions we work with all of our clients to identify, target, and reach prime prospects with 1-to-1 marketing strategies. We know how each print, digital, and social application works, we understand how each can integrate and work together for...