We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
Have you joined the ranks of marketers benefitting from personalized URLs? If not, why not? Personalized URLs are a highly effective way to increase response rates and gather more information about your customers. Personalized URL campaigns use the ability of digital...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software is making this technology accessible to everyone, whether the pieces are created...
The number of people checking emails on mobile devices is increasing each day. You need to do a little research and see how much of your target audience is using their mobile phones before dedicating resources to optimize your emails for mobile. Every marketer knows...
Are you starting to use videos to help market your business, but not sure exactly what to do? Many times companies have great videos, but because they don’t know what to do with the videos they never get the full benefit from having them. Below are 5 very...
Integrated marketing campaigns are the best way to reach all of your target audience. It is a campaign that includes a variety of marketing channels which can include advertising, sales promotion, public relations, and direct marketing that all work together to convey...
SMS (Short Message Service) text mobile marketing strategies have been proven to increase customer loyalty and boost sales if done correctly. This channel of marketing is very sensitive because you are coming into a consumer’s private space. Cell phones are very...
