5 Ways to Use The 2019 Pantone Color of The Year      

It Could Make YOUR Business a Shade Better Right now when much of the country looks out the window, it sees a cold, white landscape. So on this last day of January, let’s warm and brighten things up a bit. It’s time to celebrate Pantone’s 2019 “Color of the...

Does Advertising With Promotional Items Work?

Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...

PTI Labels That Stick To Adhere Throughout The Supply Chain

Produce Suppliers, You Need PTI Labels for Compliance…And We’re Making Them Stick! From labels that help logistics and fulfillment for manufacturers and warehouse operations, to labels for bottles of craft beer actually made out of hops, we have had over 90...

Direct Mail With Video? Here’s a Marketing Approach You Have to Watch

Direct Mail with Video? Here’s A Marketing Idea That Really Needs Watching If you’re a regular reader, you know I like direct mail because current research shows that it’s a great way to separate yourself from competitors who think “all digital” is the only way to go...

Could Print Newsletters Be Your Secret Marketing Weapon?

3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...

How To Turn Your Leads Into Sales

Leads are important to your business, of course, but leads aren’t merely commodities to gather and store like a squirrel stashes acorns. Leads need to be carefully tended to, monitored and developed because only when they grow into conversions do they add any value to your bottom line.

Paper Wins This “Screen Test”…What This Means For Marketing

More than likely, you’re reading this on a screen. But according to a recent study conducted by an international research company, chances are you’d rather be reading it on paper and this information has implications for marketing departments.

Look Alive! Print Sure Does

Unique Benefits, Creative Uses Mean New Life for Print! If you read all the “print is dead” doom and gloom, you might think it’s a bad time to be in the printing business. Truth is, the self-proclaimed experts who constantly trumpet that fact have a vested interest in promoting that point of view. What they don’t have is all the facts.

Want Great Marketing ROI? Just Try a Letter!

Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...

How to Make the Most of a Sales Call

Calling prospects is a marketing strategy that will always be around because of its effectiveness. There are several strategies you can use to increase cold prospect penetration, and accelerate their interest in both taking your call and spending time talking to you....

QR Codes Add Interactivity to Print

What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...

1:1 Campaigns Are Easier Than Ever

It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the database work for you. The secret is in the Web portal where your content, your templates,...

QR Codes Being Scanned at Home

Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...

How to Create Effective Sales Literature

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned...

5 Reasons to Care about Infographics

According to IDG’s B2B Content Marketing Trends survey, infographics are the fastest growing content type on the web. Twenty-percent of B2B companies say they are using infographics as part of their content marketing efforts. This is up 150% over year over year. There...

Survey: Traditional Media Still Strong

In a survey conducted by MediaPost for “Engage: Affluent,” traditional media came out on top when it came to marketing luxury goods. The survey asked consumers and specifically a subset of those defined as “affluents” (those with incomes of $75,000+) about the...

Database Marketing: It’s Worth Your Effort

One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...

Want More Loyalty? Reward Your Customers!

Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...