This Incredible Consumer Research on Advertising Will Improve Your Sales Process No matter what your business, success depends upon getting your message across to your key audiences. Your sales process may involve many steps and require a great deal of research and...
It’s Hard to Eclipse the Value of Promotional Items In case you’ve been stargazing for the last few weeks, I’ve been discussing promotional items quite a bit. It’s one of the easiest, yet most powerful, ways to get your brand in front of your most important...
The Most Effective, Most Appreciated Ad Vehicles: Part 6 of 6 Today we complete our series on promotional items. A recent study by the Promotional Products International Association (PPIA) shows the importance of having them as a part of your marketing mix. It...
Will Promotional Items Help Your Brand Stay Top Of Mind with Consumers?: Part 3 of 6 In this series on the benefits of advertising with promotional items, I’ve been discussing the results of a recent Promotional Product Association International (PPIA) consumer...
Survey: Consumers Say Promotional Items Are the BEST Advertising: Part 1 of 6 I’ve just come across some survey results that support something I’ve known for a long time and I am excited to share it with every CEO, marketing executive, business owner and sales person...
Print-on-Demand Turns Creativity into Productivity If you are a regular reader, you know I am a big believer in the efficiency of our variable print-on-demand technologies. The benefits are just so obvious. First, it gives you the ability to update and/or customize...
How to Be Happy at Work? Here Are 12 Ways. “Well, I hope you’re happy.” We’re used to hearing that with a dose of sarcasm, but I really mean it. I hope you’re happy at home and at work. Today, I wanted to take a little break from the print and promotion...
6 Ways to Increase Efficiency in the Workplace from Sleep to Supply Chain Management There’s nothing wrong with summer hours and a more casual atmosphere. But summer might be the perfect time to try out a few of these ideas on making the time you do spend at the...
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
Quiet Time Isn’t a Luxury – It’s a Valuable Tool In a post last week, I talked about the importance of “quiet times” in your day to help make you more creative and productive. An article in the Harvard Business Review laid out several scientific...
Spend Less, Get More in Printing and Promotional Items My grandfather started Superior Business Solutions in 1924. After almost 100 years in the print and promotional products business, we know a thing or two about staying ahead of the game. If you own or manage a...
For Commercial Printing, the Right Choice Makes Sense – and Money In Tuesday’s post, I talked about the importance of commercial printing to businesses today, working hand in hand with digital platforms to meet consumers wherever they access information. Today,...
Words from Winners to Help You Succeed In Business To me, inspirational quotes always mean a little more coming from people who have really achieved something. And the best quotes aren’t just about how to slap a puck through the goalie’s five hole, or fend off...
Here’s How to Make Printing Services Easy to Save Time and Money Maybe you’ve noticed those “dollar stores” popping up everywhere these days. I’m fine with that—a dollar store can be a convenient place to grab an item or two quickly, at a pretty reasonable...
Disaster Recovery Relief Requires a Plan for Revenue to Continue In the first two posts of this Disaster Recovery Relief series, I discussed some general concepts. I started with a look at the funds available from the government to rebuild and restore your business...
Sales Enablement Tools That Increase Success for Your Sales Team Sales don’t just happen because you are in the right place at the right time. They happen because smart sales managers and teams see a sale as the successful conclusion to a process, and the start to a...
Turning Consumer Trends Into Sales Tips: Delivering the Change Consumers Want This is the fourth installment in my series based on a recent “trends” report released recently by Sheryl Connelly, Global Consumer Trends and Futurist at Ford Motor Company. I originally...
Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Turn Consumer Trends Into Sales Tips You Can Use Last week, I shared a visionary document released by Ford Motor Company. The article, based on the results of multiple surveys, includes candid discussions of modern trends, and how Ford is responding to those trends. I...
UPDATE: Superior Business Solutions Wins 2018 Best of Print & Digital Award Making it Back to Back Wins! Superior Business Solutions Wins Three-Peat – Named Best of Print & Digital 2019! Superior Business Solutions Wins Four-Peat – Named Best of...
