One of the biggest misconceptions about 1:1 (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe their...
Want more customer loyalty? Considering developing a loyalty program if you don’t already have one. Not only do loyalty programs help you hang onto those customers you’ve worked so hard to get, but active participants spend more money with the companies whose loyalty...
We’re used to hearing that the average direct mail response rate is 1.0% – 1.5%. But according to a new study from the Pew Research Center (“Internet and American Life Project,” April 2013), this view needs to change. According to the project, the average...
If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
Have you joined the ranks of marketers benefitting from personalized URLs? If not, why not? Personalized URLs are a highly effective way to increase response rates and gather more information about your customers. Personalized URL campaigns use the ability of digital...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
When you look through paper samples, one of the first things you probably notice is whether the sample is coated or uncoated. Coated papers feel smooth to the touch because they have a coating of clay and other substances. This coating causes the paper to reflect...
In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...
In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...
Businesses often fail with social media because they don’t come up with a plan and stick to it. Often times, they don’t see the results they are expecting immediately and give up. Social media is time consuming, it takes consistency and patience. Many...
The number of people checking emails on mobile devices is increasing each day. You need to do a little research and see how much of your target audience is using their mobile phones before dedicating resources to optimize your emails for mobile. Every marketer knows...
Have you started a b2b blog lately, but seem to be having trouble with what to write? One of the most challenging things a writer can face is coming up with content ideas that are actually click-worthy. You don’t want to see your products or services because...
Integrated marketing campaigns are the best way to reach all of your target audience. It is a campaign that includes a variety of marketing channels which can include advertising, sales promotion, public relations, and direct marketing that all work together to convey...
Looking to find the most updated and relevant information on business solutions? This is the place to visit! We are very excited about sharing our company insights, new business solutions, and industry information with you. Every week you will find something new on...
Bob specializes in OEM / Tier 1 label procurement and Sales and Marketing Enablement initiatives for your corporate culture. He helps you benefit from our long standing supplier relationships that aid in driving your costs down. Let him help you streamline the process in which your company procures these related items.
I am all about easing your workload. Our services and supply chain solutions are geared to reduce cost and risk. As full service commodity managers, strategic partners or preferred vendors our technologies allow client/vendor integration for any industry. I have done it before and I can do it for you.
With my many years of experience I have helped my clients with all aspects of this business ranging from printed materials, labels, promotional items, PPE, and logo apparel. My strength is being a single source asset, managing your materials so you can spend your time doing what you do best!
I am here for you 24/7 as a valuable resource and consultant. I will listen and use my years of experience to find the best solution and product that will meet your individual needs. I pride myself in my communication skills and always keeping in touch, updating on relevant topics and important details. This Is my passion and I love what I do and truly enjoy working hard for my clients so that they are happy!
Pat specializes in labels with an emphasis in the Food Services, Automotive & Service Industries.
I find it rewarding to successfully help fulfill a customer’s business needs. I take pride in knowing my customers see me as an asset to them and their company. Striving to be looked upon as a trusted label and print consultant rather than a vendor is what drives me.
Jon specializes in Manufacturing and Corporate accounts.
I help clients employ print supply chain solutions, marketing enablement and sales enablement technologies that increase efficiencies to save money and accelerate sales, while keeping within their corporate branding policies.
I have sales experience in: Commercial / Digital Printing, Checks, Forms & Labels, Packaging, In-Store Marketing, Promotional / Apparel Products and Turnkey Solutions
What drives me are the smiles on my customers’ faces when they realize there’s no stone I’ll leave unturned to deliver exactly what they want and need. I’m proud to be a part of Superior Business Solutions because we bring the best print supply chain solutions, promotional marketing products and innovative ideas to market that are proven to save time and money. Contact me today for a FREE print supply chain audit and promotional product review.
I strive to be a single source asset for clients for all of their print, promo, label and apparel needs. Superior’s long standing supplier relationships provide a wide variety of options and experts so I can provide the best solution that’s cost effective.
Listening to our clients to understand their needs and challenges throughout the supply chain and consulting to solve those problems efficiently.
I treat others the way I’d like to be treated. I pride myself on building strong, successful partnerships with my clients through communication, respect and hard work.
I have been with SBS for 27 years and have seen the climate of printing change. As an account manager I have a great understanding of print and promotional products. Along with my team we can provide you the right products to run your business and promote your name.
Bill specializes in marketing literature, direct mail pieces, financial forms and promotional products.
I enjoy the challenge of working with clients to produce attractive print and mail literature as well as useful promotional items for companies and organizations that enhances their image and increases their sales and profits, as well as repeat business.
John’s industry and product specialties are in labels and labeling solutions.
Manufacturing.
I work to understand my customers’ needs and then choose the appropriate solutions from our robust product and solution offerings to most effectively meet their needs.
I have have experience working with direct mail, commercial print, rigid box, folding cartons, retail packaging/POS, display, signage, corrugated, and more. Knowledgeable about Litho, Flexo and Digital print.
I love what I do! Nothing is more fulfilling than watching my customers grow their business’ through projects we have collaborated on. My knowledge and network allow me to consider budget, timeline and brand standards to make their ideas come to life.
Marshall’s specialties include Full Color Print, Packaging, Labels, Promotional Products, Fulfillment, Print On Demand, and Marketing Services.
I strive to hear my customers, understand their need, and consult with them. And then I work very hard to source the best product or service solution worldwide that meets their unique requirement.
I focus on customer needs, no matter the industry, by providing the best product or service possible.
I’m all about giving our customers the best experience possible. From the start of a project to its completion, I want a customer that is amazed by what we can do.