We know that managers can set pretty ambitious goals for their team which naturally forces them to find prospects that are quick to purchase. Just because lead qualifiers gravitate toward this behavior doesn’t mean it is the best strategy for your business in the long...
Have you started a b2b blog lately, but seem to be having trouble with what to write? One of the most challenging things a writer can face is coming up with content ideas that are actually click-worthy. You don’t want to see your products or services because...
Committing to the process of content marketing is often a big hurdle for many B2B companies. While beginning a new content marketing campaign may be a big step for B2B companies and may pose a challenge in getting firm wide buy-in, it is certainly worthwhile and...
As we all know sales wants more qualified leads as soon as possible from marketing. Over the past 5 years sales cycles are becoming longer and longer which is making it harder for sales reps to reach their goals. We are going to cover 5 tactics for how marketing can...
There are many creative ways to make the most of your charity golf tournament. Player registration fees provide a baseline for obtaining funds; however, the opportunity to raise dollars should not stop there. There are plenty of other opportunities to raise money...
A trend that I have been noticing with sales people are they are not sharing relevant, new information when talking to their prospects. They are relying heavily on the material provided by the company and not doing anything to set themselves a part from the rest. They...
There is nothing worse than training a group of sales people that look like they are just nodding their heads to everything you say or barley staying awake. You never know what tactics they end up taking with them and implementing. This is why it’s important to...
Data can be so overwhelming. It can direct your companies in many ways. One of the first things a company must do is figure out what is essential to making their business successful. Once this is determined, you can figure out how to break your data down, and what...
Facebook and Twitter are great channels that companies can use to reach new audiences and participate in two-way interactions with consumers. The people who are conversing with you on these platforms are obviously showing they are interested in your products and...
We all know that 2012 is going to be about quality content. There are so many sources on the web for people to get information from that they are getting overwhelmed and not sure which way to turn. By being their partner/service provider it is your duty to deliver...
