Increasing Sales: From the Supply Chain to Shaking the Customer’s Hand

by Tim English - VP Superior Business Solutions on March 28, 2014

Looking back over our March content, the driving question that comes to the top again and again is how do businesses increase sales in a B2B market? A lot of variables come into play when considering this question, and all of them have to be balanced. Engaging your customers in promotions and activities, promoting your message, increasing efficiencies in your supply chain, using offline print effectively and moving it fast. Speed. Variety. Efficiency. Public image. It’s a lot to cover in a month, and we’ve barely scratched the surface, so here’s a helpful recap to walk you through the basics of increasing your B2B sales.

Marketing for People: Relationships Lead to Loyalty

Marketing is about relationships between real people, and this is often overlooked. Whether your channels encompass online or offline sales strategies, the best way to increase sales is by establishing personal relationships. Utilizing social media, offering gift cards, and differentiating yourself from your competitors are all healthy methods to an eclectic marketing campaign that puts the needs of the customer first. Remember the brilliant words of Simon Sinek: People don’t buy what you do, they buy why you do it.”

Keeping that slogan in mind, how should that change the way we engage with the customer as a business with particular services? By establishing trust. And that comes from customer engagement. Pure and simple. Offer incentives to encourage rather than push your customers and prospects. Provide a consistent personal face to your marketing operation, and don’t forget that this can be done online as well as offline. Deliver entertaining and edifying content that keeps people interested. It can all lead to increased sales, even if the ROI isn’t immediately evident.

Relationships are an investment in the future, and they lead to loyalty. But loyalty also comes to businesses that are socially aware and are willing to engage with important issues like working with minorities. From the automotive to the construction industry and everything in between, there can be many benefits to working with minority and women owned businesses. This shows progressiveness in thought and culture that will leave much of your competition in the dust.

Reducing Costs and Increasing Efficiencies

The other big concern in marketing is the inside efficiencies of your management supply chain. Reducing costs by leaning up your supply chain and employing more effective methods on the production and marketing levels can increase sales by way of faster services and save you money on both sides of the coin.

The problem is that many companies within the automotive and construction industries are working with issues of continuity and speed that reduce efficiency. Managing numerous vendors, obsolesces of inventory, out-of-stock problems, you name it. Superior Business Solutions has a solution to these problems. We collect date from each plant to discover what is being used at each location, and we are able to consolidate items throughout individual planes, reduce PPV by purchasing items in larger volumes, improve delivery performance, and a whole host of other solutions that your customers will experience on their end. Your sales will increase.

Your sales will also increase through effective use of offline print strategies, and Superior Business Solutions has an option for speeding up that process as well. One of the major reasons why online content is so valuable is that it doesn’t cost the money to print, it’s easy to rely on as far as scheduling, and it’s virtually instantaneous. But since the advantages to print can’t be ignored, Superior Business Solutions has designed a solution that will make your easy print orders reach your destination in a matter of hours.

It’s called GoToPrint. GoToPrint is a reliable sales enablement service letting you create, customize, print, manage, and distribute sales and marketing documents and materials. It offers the flexibility and responsiveness to handle short lead times and last minute changes competitive sales environments often demand. GoToPrint will give you a leg up against your competitors and increase your sales.

So whether it’s print management or social media management or supply chain efficiencies, remember that to effectively increase your sales you have to engage with many issues within B2B or B2C practices. And remember that Superior Business Solutions is here to help!

 

 

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