Improving Online Communication

customer engagementGetting customers to start talking can be a very hard but it is imperative in today’s online marketplace. If you’ve ever attended a networking event or tried to strike up a conversation with an attractive stranger, you already know this. But making them talk online is even harder. Usually you have to offer them a very good incentive to get them to start talking. Below are 5 tactics that we have found to be very useful and effective to help improve customer engagement.

Tips for Online Customer Engagement

  1. Make sure to tweet back when people talk to you! Your Twitter account shouldn’t be a one-way conversation. Engage your followers by responding to anyone who mentions your name, and reach out to specific users by asking them questions.
  2. Conduct a video review. Video reviews are a great way to give customers a more detailed look at your product, and give feedback on what they think. You can also motivate them by offering something to everyone who replies.
  3. Encourage comments on your blog. Write engaging blog entries, and be sure to conclude some of your posts with questions. Ask your readers to leave a comment in reponse to your post. It’s a great way to get a discussion rolling.
  4. Ask them to take surveys. The best time to do this is after they have purchased something. Keep it short and offer an incentive – like a promo code for 15% off their next purchase. If they raise concerns in your survey, shoot them an email to continue the conversation privately.
  5. Create a group online via a platform such as LinkedIn and then ask your customers to participate. Do not only post questions, but also provide information that they will find useful. Both parties win, they get useful information and you find out what your customers are thinking.
What other tips would you add to this list?
Photo courtesy of flickr
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