How To Provide The Right Marketing Content

by Tim English - VP Superior Business Solutions on February 21, 2012

Content is key no matter what marketing materials you are working on. Stuffing websites and posts with key words use to increase your search rankings, but in today’s world that is not going to cut it. Search engines are not only looking for the quantity, but the quality of content. They are seeing if all your links match appropriately and are relevant to the content you are writing. If you haven’t taken a look at your content in a while, I suggest you do so. Below are some tactics on how you can provide the right content to get ranked higher on searches.

Make sure you know your audience before you start writing. 
Before creating content, you need to determine your target audience. Writing content with your target audience in mind will do much better on the social networking sites and search engines. Also, other websites will be able to easily find you and add a link to your website. Make sure to take some time out and do research before putting pen to paper.

Images speak a million words; so don’t forget to use them. 
You should add meaningful images to the content to improve the clarity and retain the interest of the readers in the content. Many researches have shown that text-only content often does not produce the desired results because posts without images are less likely to be read or shared on the web. There are many free editing tools out on the Internet you can use to revise images and videos to post on your website or social sites.

Always double-check your work for grammatical and spelling errors. 
Low quality content may cause your potential customers to ignore your efforts and go with your competitors. Make sure that your content is understandable and readable. Your copy should not sound like a sales pitch. It should explain how your product or service will help solve the person’s problem and make their life easier. As I stated before, your content should be free of grammatical and spelling errors.

These may all seem like common sense, but when we have tight deadlines and are hurry to get a piece of writing out we tend to forget the tactics above. Make sure to give yourself enough time to write quality content. It’s better that it gets pushed back a few days, then putting something out that no one wants to read and is full of errors. What other content tactics would you add to the list above?

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