Failure to have an effective marketing plan can cost you money and end with missed opportunities. With an effective marketing plan in place for you next event, you can leverage your company’s online store as a resource for how to make the most of any opportunity.
Imagine having a carefully selected group of promotional items ready for simple ordering and reliable fulfillment. That’s what an online company store can do. And big benefits such as quality and consistency, the removal of stress and wasted time while maximizing the benefits of custom company promotional items.
People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.
If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.