Customized Mailing a “Pig” Success If you follow this blog regularly, you know that I often sing the praises of variable print-on-demand. It’s a great way to customize information for individual customers and prospects to addresses their unique situations and...
On-Demand-Print Saves Money. And Builds Business. Last week, I wrote about the benefits of managed print services. There were many, but the one that probably captured most people’s attention was variable on-demand print. (It probably didn’t hurt that I mentioned a...
Make Quality Connections With Customers and Prospects In a few recent posts, I have talked about the value of print-on-demand. We’ve been doing it for a long time and have the experience to know what we’re talking about. That’s important, and my topic today. Here’s...
Not Hocus-Pocus, But Marketing Focus Almost any company would agree with this statement: a great salesperson can quickly determine a prospect’s main areas of interest or concern and address those areas effectively. But that can only happen with a sales call or phone...
Protect Your Time in 2017 and Print-On-Demand We’ve spoken here before about our love-hate relationship with technology. We appreciate the efficiency of new developments can bring. But we also feel more and more pressure to keep up—to stay current. As one friend put...
Efficiency Gives Customers the Print-On-Demand Experience They Want Wait, what’s this? A new bookstore opening? You’ve all heard the pronouncements that, in one way or another, print is dead. Well, the opening – or actually re-opening – of...
