Marketing Enablement Tools for Stronger Sales: Part 2 of 7 Today, as promised, I’d like to continue our series on marketing enablement services by looking at a hard-working tool: proLEAD Lead Generation. To understand why it’s so valuable, you need only look at the...
Mashable Says QR Codes are “Cool Again” A few years back, some “in the know” techies pronounced QR codes dead. But to paraphrase Mark Twain after he read his own obituary—reports of its demise have been greatly exaggerated. Plenty of recent evidence suggests that QR...
QR Codes Are a Great Sales Enablement Tool for Your Business How many times have you heard that old “location, location, location” mantra? Well, one of the reasons for that is easy: it’s true! For a business, your location is critical. Finding you is a pretty...
Want to hear a surprising statistic? New research by Nielsen (“Mobile Shopping Report” 2013) shows that two-thirds of smartphone shoppers and four out of five shoppers on tablets do their shopping at home. That’s right — they are using their mobile devices to shop...
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
QR Codes are gaining a lot of press right now. They are all over the place, magazines, billboards, airports, direct mail pieces, etc. Even USPS is offering a 3% discount right now for any mailing using QR Codes. You can get the details on the USPS website. Have you...
