Put Your Logo on The Great Outdoors

by Tim English - VP Superior Business Solutions on December 8, 2020

Give the Gift of the Great Outdoors with ColemanA Gift They’ll Enjoy Like All Get-out!

I’ve been talking a lot lately about promotional gifts, especially with the holiday season getting up to full speed. But some promotional items have a little more impact than others, especially this year.

Know what people who have been stuck inside for the better part of a year look forward to? Outside! And a gift that helps them to enjoy nature and an active outdoor lifestyle will be very appreciated. And they’ll appreciate YOU when they see your logo on it each and every time.

A Name to Remember NOW

put your logo on coleman items for promotional marketing enablementNaturally, the best outdoor-themed promotional gifts come from the best manufacturers of outdoor gear. Enter the wonderful Coleman® line of products.

Think about this list of outdoor equipment available for you to use as branded gifts for special recipients:

  • tents and other gear for camping and tailgating
  • flashlights and lanterns
  • grilling and cookware
  • hard and soft coolers
  • water recreation

Now, think about your own memories these things call to mind. And imagine how your branding on a quality Coleman product will be a part of their memories for a lifetime.

Give Them an “Ad” They’ll Love and USE, Over and Over Again

If you pay attention to ROI, you need to pay attention to this. Check out these findings from an independent survey for the Advertising Specialty Institute (ASI) in 2020:

  1. Promotional products are the MOST highly regarded form of advertising.

They rank significantly higher than television, magazines, or the Internet.

  1. 85 percent of promotional product recipients worldwide remember the company that gave it to them.

(I’d wager it’s even higher when the product means fun!)

  1. Nearly 2/3 of Baby Boomers (and more than ½ of Millennials) who own promotional products have kept some for more than 5 years.

That means the payback for you keeps on coming.

A Superior Time to Choose Coleman

Your top clients, customers, and key employees will welcome these gifts as a holiday “thank you” or a wonderful encouragement to a healthier and happier 2021. But due to the timing, you need to act quickly.

As I hinted earlier, the range of choices is exceptional. And your timing is actually perfect because right now there is NO set-up fee across the entire Coleman catalog.

Looking Up and Ahead to 2021 With Superior

We sometimes look back at our experience, helping businesses like yours since 1924, since it has given us plenty of expertise. But we’re also encouraged to look ahead to plenty of positives in the year ahead (just like your gift recipients will do with those Coleman goodies you send them).

Our four consecutive Best of Print and Digital awards reassure us that we are doing things right for our customers. And our ISO certification provides a roadmap for us to stay focused on those customers in everything we do.

Be a positive part of that future. Contact Superior or your Superior sales consultant and ask for help putting your logo on Coleman products (with NO SET-UP FEES) and into the minds of your important connections who love adventure and the great outdoors.

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