3 Key Benefits of Kitting and Fulfillment
What You Pick and How You Pack Both Matter You send things to customers. You probably also send things to prospects, hoping to turn them into customers. And as I’m sure you have discovered, you can blow through lots of employee time gathering up, packaging and...
What is Kitting and Fulfillment?
Are Your Mailings Packed with Efficiency? Stop me if you’ve heard this one. “A brochure, a letter, a product sample and a premium item go into a box…” Okay, you caught me. That’s not really a joke. But it is a kit. A pretty typical one, actually. And it’s my way of...
How to Ensure Your Custom Labels Stick
Preventing Problems with Your Custom Labels Labels on consumer and business-to-business products carry your brand identity to market. What you put on the outside of that jar, can, box or bag matters. It is the only thing that differentiates you from your competition...
How to Make Your Marketing Memorable with Print
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...
How to Engage Prospects AND Customers with Print Marketing
Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...
How Your Business Can Stand Out with Print Marketing
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
How to Reach Millennials with Print Marketing
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
