Tips to Handle Upset Customers Via Social Media This year in our #MindfulTech series, we have focused on ways to make technology work for us instead of against us. Today as part of the series, I’m talking about how to make social media work when customers are...
Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...
Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...
In this multi-channel, digital age, how do you interact with your target audience in a meaningful way that drives success? It can sometimes be easy to get distracted by all the bells and whistles of every possible strategy. But we at Superior Business Solutions...
Refining your messaging or branding or goals is probably one of the defining New Year’s resolutions for any business. You don’t need to change entirely; you just need to redirect your focus and fine-tune. Well, if you’ve gathered analytics from last year then you...
Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...
Brand management is getting harder with all the online conversations going on 24/7. There are so many platforms and places people can go to share about brands and their experiences. And your brand image is being shaped by these people whom you have no control over....
Has your company dived into social media? Are not seeing the results you had anticipated? If this is the case, then you need to go back and review your strategy. You may need to take a different approach. Sometimes you have to test different tactics before you find...
