How To Handle Upset Customers Via Social Media

Tips to Handle Upset Customers Via Social Media This year in our #MindfulTech series, we have focused on ways to make technology work for us instead of against us. Today as part of the series, I’m talking about how to make social media work when customer’s...

What Is Marketing Enablement?

Need a Boost for your Marketing? Imagine. Marketing enablement solutions generating double-digit response rates and conversions from direct sales and marketing initiatives. It’s not only possible; we’ve done it. And we’ve repeated these kinds of results for clients in...

4 Ways to Integrate Print and Social Media for Marketing Success

Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...

How To Increase Sales

Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...

Online Brand Management: 3 Key Tactics

Brand management is getting harder with all the online conversations going on 24/7. There are so many platforms and places people can go to share about brands and their experiences. And your brand image is being shaped by these people whom you have no control over....

The Best Ways to Grow your Social Media Community

Has your company dived into social media? Are not seeing the results you had anticipated? If this is the case, then you need to go back and review your strategy. You may need to take a different approach. Sometimes you have to test different tactics before you find...