Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....
Use Data to Open Doors With Personalized URLs We hear plenty these days about the value of “relationships” with our customers. And that certainly makes sense to me. We try to make every marketing effort unique for our customers, but it’s difficult to make any...
PURLs are no longer an option for direct mail marketing campaigns, they have become an essential component if you want to have successful results. Businesses that integrate personalized URLs into their marketing strategies reach and engage audiences with highly...
