Promotional Items…Why You Need A Game Plan

by Tim English - VP Superior Business Solutions on August 18, 2016

You_Need_A_Game_Plan_for_Promotional_Items

A Strategy for Promotional Items Means Better Choices, Better Business

Businesses who distribute promotional items, and start the ordering process from scratch each time they do, are missing a great opportunity. Like nearly every marketing effort, promotional items accomplish greater results when there is a solid plan and a well-thought-out strategy behind them. There is no reason to settle for “hit or miss” when an organized system will give your business a boost every time.

Superior Business Solutions helps businesses see (and use) promotional items differently, and as a result, achieve excellent results in generating positive attention and helping to build and maintain strong customer relationships. If you think “it’s only a pen, for gosh sakes” then you are a prime candidate to benefit from a consultation with us to create a game plan for your promotional item management.

Why A Promotional Product Plan Will Help

When you have a plan in place to guide your use of promotional products, you gain many advantages.

  • By taking advantage of our expertise, you choose a frequency or usage pattern that makes the most sense for your business. That way your promotional items aren’t trinkets or afterthoughts, they are designed to reinforce the benefits your business offers and actually help you achieve marketing objectives.
  • You save time, since you don’t have to cover the same territory each time; your decisions have been made in advance, by the people who understand the role promotional items can play in your overall marketing effort. And because you have a trusted resource like Superior in place, you can turn the details over to people best prepared to deal with them, and free up your own people to work on their important everyday responsibilities.
  • You save money, since you can call on the expertise of SBS to find quality items at the lowest cost. That means you get to distribute items you are proud of with a bottom line you can live with.

Why A Plan With Superior Will Help Even More

There are certainly other companies that offer promotional items, but by using Superior Business Solutions to help you design and execute your plan, you gain a great deal more.

  • The main benefit is our experience; we’ve done it so long, we know what works and what doesn’t. We understand the items your customers and prospects will value most – and think most highly of you for providing them. A plan without that level of expertise behind it won’t do as much good.
  • You also get access to an unequaled network of quality product vendors that have been tested and evaluated for the quality of both the products they offer and the service they deliver. That means you get an almost unlimited number and variety of options and ideas for promotional items, and the confidence that the products will measure up to your expectations.
  • Because Superior Business Solutions offers other services critical to your business like supply chain management for your promotional product and printed materials, we can help you coordinate activities to multiply their effects in the marketplace.

Why Today Is The Day To Start

Whether you have a trade show coming up or a new marketing campaign is in the works or not, now is the time to think about promotional product plans. That plan could be built around seasonal considerations, like weather or holidays. It could focus on your business initiatives, timed to help launch new products and services. Or it may be constructed to match your sales cycles, corporate events, even employee reward programs.

Whatever the structure your plan employs, it will simply work more smoothly and efficiently when the thinking is done and the timing is on track. Want some ideas of that that might mean in your business or industry? You know I’m always willing to help and bounce a few ideas off you, so give me a call.  And feel free to call on our sales reps. They have the experience you need to produce promotional plans and help you pick the right product for the situation. Contact us today for a free promotional product review.

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