Chances are you’re familiar with what a reliable supply chain means to a manufacturing company. It is a dependable mechanism that ensures the timely appearance of raw materials, component parts, sub-assemblies or process supplies necessary to maximize productivity. Those materials are specified, sourced, ordered and delivered seamlessly. It makes obvious sense.
In a post earlier this week I wrote about the rather amazing effectiveness of promotional products. The information, from a survey conducted by the Advertising Specialty Institute (ASI), showed that promotional products are the most highly regarded form of advertising, with every adult age group under age 55 saying that they “liked it best” when compared to newspapers, radio, television, Internet and mobile advertising.