Understanding Coated Papers

When you look through paper samples, one of the first things you probably notice is whether the sample is coated or uncoated. Coated papers feel smooth to the touch because they have a coating of clay and other substances. This coating causes the paper to reflect...

Data Mining Demystified

In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...

Improve Your Marketing With These 3 Questions

In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...

1:1 Campaigns Are for Non-Geeks, Too!

It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software is making this technology accessible to everyone, whether the pieces are created...

5 Branding Mistakes To Avoid

We all know how it feels to be in business for a long time and sometimes this means we forgetting “old school” branding rules. We have seen many clients change logos too often or not refresh their email signatures so they look updated. Below are 5 of the...