Monthly Roundup: Engaging and Retaining Customers

Whether it’s a business, franchise, service organization, or some other enterprise, engaging and retaining customers is your most important function. Where do you start? November’s blog posts here at Superior have been all about getting your marketing campaign off the...

How to Create a Loyalty Program That Works

It’s About the Customer The companies that have the most success with their loyalty programs come from all across the B2B and B2C range, but they all have one thing in common: It’s all about the customer. Rather than being about the brand, these companies such as the...

5 Ways To Market Your Franchise

Marketing is essential for any business endeavor, but in 2015, being a franchisor will mean an even more intense marketing campaign to get things off the ground. It’s never a bad idea to work on improving your marketing efforts whenever possible, but this Forbes...

We Honor the Sacrifices Made By Our Veterans

November 11,1918, in the eleventh hour of the day, a ceasefire was called between Germany and the Allied Nations to unofficially end WWI. It was generally regarded “the war to end all wars.” (see History of Veterans Day) Today, America marks November 11th on its...