Love Promotional Items? Thank a MiPPA Member!

Love Promotional Items? Thank a MiPPA Member!

Proud to Join the MiPPA Board! If you’re a regular reader, you know this space is rarely about me. It isn’t today, either, really; it’s about the power of promotional items. But I want to share the news that I’ve joined the Board of Directors of the Michigan...
Stop Wasting Money and Time on One-Off Printing

Stop Wasting Money and Time on One-Off Printing

Is One-Off Printing Costing Your Business? It’s bad enough that one-off printing projects call to mind that “reinventing the wheel” cliche, but it’s worse when you consider who has to do it. A stand-alone project usually means that someone who...

How To Make Promotional Products Work for Your Target Market – Infographic

People are always asking me if promotional products actually work to increase awareness, leads and sales. After being in the industry all of my life, I can tell you emphatically that yes, indeed, promotional products can effectively market your brand by reaching your target market, increasing leads and sales…but you have to have a plan.

If you have multiple locations or many departments ordering promotional products, if you exhibit at a lot of trade shows or if you feel like you would like a better plan for your promotional product management, you are not alone.