How to Use Personalized URLs for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 5 of 7 “Check out our website.” Many a sales call includes (and often ends with) this seemingly helpful advice. But how helpful is sending someone to your website? After all, we’ve all explored thousands of websites....

1:1 Campaigns Are Easier Than Ever

It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the database work for you. The secret is in the Web portal where your content, your templates,...

You Don’t Need Big Data for Personalized URLs

If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...

Why PURLs Are Essential For Your Marketing Campaigns

PURLs are no longer an option for direct mail marketing campaigns, they have become an essential component if you want to have successful results. Businesses that integrate personalized URLs into their marketing strategies reach and engage audiences with highly...