Go Green for Great ROI Guest post by SBS Senior Promotional Marketing Specialist In part 1 of my article on green marketing, I talked about why green marketing matters to your target market. If you missed it, you can catch up here. Today though I want to give you 6...
Introducing a More Efficient Breed of Labels In with the new, out with the old! Not a mantra I always endorse without a second thought, but when it comes to these new trends in brand and packing labels, I can’t think of a better slogan. Labels represent the identity...
What is the first thing that comes to mind when you see the image to the right? Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand...
