Three New Trends in Labels for Shipping and Marketing

by Tim English - VP Superior Business Solutions on May 8, 2014

Introducing a More Efficient Breed of Labels

In with the new, out with the old! Not a mantra I always endorse without a second thought, but when it comes to these new trends in brand and packing labels, I can’t think of a better slogan. Labels represent the identity of your brand. They distinguish you from your competitors on every product box and packing slip. The right labels can also save you time, cost, and are even eco-friendly. Take a look at the way labels are becoming more efficient and less costly, and I think you’ll agree that traditional labels in marketing and shipping don’t measure up.

Custom Branding Labels:

The visual appeal of your product labels can mean captivating customers with a higher sense of quality and professionalism or turning them away. In North America, 22% of consumers reportedly prefer buying branded label products to products slapped with generic stock labels. This infographic shows a point-by-point rundown of the advantages of custom labels, including the increased shipping and flexibility advantages.

Not only are custom labels superior to stock labels when it comes to competing in a competitive business environment, they also give your company higher levels of flexibility to keep up with the demands of modern manufacturing and commerce. It’s important to invest in custom label systems that can produce high-quality, brand-personalized labels for your products.

2-Sided Duplex Pack Slip Label:

We’ve praised the ingenuity of this label (also called the Thermal Shipping Label) before now, and it’s worth doing again. It has soScreen shot 2014-05-07 at 11.11.32 AM many advantages: Lower total system cost, smaller carbon footprint with less paper, less consumables needed to ship boxes, requires only one printer instead of two…the list goes on. Not only does this label need less consumables – which drives down cost – it also relieves the worry of the packing slip getting separated from the shipping label during the shipping process since they are attached, leaving you with happier customers.

Linerless Shipping Label:

Cost-effective and environmentally friendly, the linerless label is, simply put, a pressure-sensitive label that doesn’t have a liner. I know. One of the top 10 most obvious things you’ve heard this week. But it’s the lack of a liner that makes this label so handy. For the linerless label a special release coating is applied to the face of the label, which allows it to be wound on a roll without the adhesive sticking to those below it. Eliminating the liner is a more effective, greener solution for many applications, including high-volume license plate labeling and asset tracking in warehouse operations and 3PL (3rd-party logistics) facilities.

Be A Part of These New Label Trends

Whether it’s for marketing purposes or shipping costs or an effort to be environmentally friendly, the right label can make a big difference. We hope these new label trends have a positive affect on your business, but tell us about your custom label experiences. In with the new!

For more information on how to get started using these new labels. please use the contact form HERE.

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