It’s About the Customer The companies that have the most success with their loyalty programs come from all across the B2B and B2C range, but they all have one thing in common: It’s all about the customer. Rather than being about the brand, these companies such as the...
Advocacy Can Lead to Loyalty The key word in this article’s title is quickly. Every company knows the importance of brand loyalty, and most of them are focused in various ways on honing strategies to form relationships with their customers. But giving back to your...
What is the first thing that comes to mind when you see the image to the right? Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand...
