When Millennials Spend Time With Your Direct Mail Campaign, They Spend Money, Too I came across an interesting article in MediaPost a couple weeks back. The USPS reported results of a study that showed millennials (yes, that oh-so-wired generation) respond to direct...
For Promotional Items, The “What” and The “Who” Are Both Important In my last post, I emphasized that promotional items still work. Further, they do so more effectively than virtually any other kind of advertising. And that’s not just a...
Promotional Items Earn Attention and Appreciation Marketing today is a never-ending rush to the latest technology or media channel. To be honest, I understand the obsession. Because as audiences get more and more fragmented, it’s harder to reach them. Thus, it’s...
MLive Highlights $5B in Contracts from MEDC and Pure Michigan Business Connect Matchmaking Summits Running a business presents many challenges, no matter where you are. Getting new clients and customers is never easy—but absolutely essential if the business is to...
Quiet Time Isn’t a Luxury – It’s a Valuable Tool In a post last week, I talked about the importance of “quiet times” in your day to help make you more creative and productive. An article in the Harvard Business Review laid out several scientific...
