Digital Statement Processing: The Key To Cash Flow

Electronic Invoicing Is More Secure, More Accurate, and More Profitable Sometimes big ideas are hiding in less-than-obvious places. Many companies consider billing, invoicing and collecting activities as something of a necessary evil. This is pretty natural. While...

Could Print Newsletters Be Your Secret Marketing Weapon?

3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...

5 Reasons Print Needs to Be Part of Your Content Marketing Mix

Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...

Marketing With Feeling and The Importance of Storytelling

It’s Time To Get Emotional with Your Marketing In this blog, I talk a lot about things – how to get them and provide them faster, more reliably, or with better quality. That’s a worthy goal, because you, your business and your customers benefit when that...