What Is Sustainable Print?

All this talk about sustainable print and responsible forestry is important, especially for a marketing company that relies heavily on print as an essential marketing enablement strategy. In a digital business world, print can introduce some much-needed freshness to...

QR Codes Add Interactivity to Print

What if you could put interactivity into your printing at essentially no cost? Sound too good to be true? Then you haven’t heard about QR Codes. You may have seen them in magazine ads or on billboards. Increasingly, they are showing up on business cards and marketing...

1:1 Campaigns Are for Non-Geeks, Too!

It used to be that, in order to create powerful 1:1 print campaigns, you had to be a combination marketing wiz and database master. But as these applications have developed, software is making this technology accessible to everyone, whether the pieces are created...