Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...
Advocacy Can Lead to Loyalty The key word in this article’s title is quickly. Every company knows the importance of brand loyalty, and most of them are focused in various ways on honing strategies to form relationships with their customers. But giving back to your...
How does your customer view your company? Do you have a distant relationship or are you very close? This can vary depending on the client and the type of business you are dealing with. In economic times like these, it’s very important to make sure that each...
