Have you joined the ranks of marketers benefitting from personalized URLs? If not, why not? Personalized URLs are a highly effective way to increase response rates and gather more information about your customers. Personalized URL campaigns use the ability of digital...
In previous posts we have been over the importance of sales and marketing being on the same page in regards to their roles. In order to increase sales efficiently, they must work together seamlessly. It’s marketers’ job to make sure that they are not only...
We know that managers can set pretty ambitious goals for their team which naturally forces them to find prospects that are quick to purchase. Just because lead qualifiers gravitate toward this behavior doesn’t mean it is the best strategy for your business in the long...
