Whether it’s a business, franchise, service organization, or some other enterprise, engaging and retaining customers is your most important function. Where do you start? November’s blog posts here at Superior have been all about getting your marketing campaign off the...
If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Not necessarily. In a recent customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the...
What is the first thing that comes to mind when you see the image to the right? Apple, is right! They have done a great job with branding. The definition of brand can be very hard to define. If you ask a group of people to define what brand...
The definition of customer loyalty can vary from company to company. That’s why measuring it can be a bit challenging. Many times companies forget that they need to take a step back and figure out what customer loyalty means. Is it someone who only shops with...
