If you have not yet used personalized URLs to boost response rates and survey your customers, what is stopping you? Is it because you don’t have a database to deploy the campaign? If so, you might have a misconception about the way personalized URLs work. While there...
Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30%. For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...
Have you joined the ranks of marketers benefitting from personalized URLs? If not, why not? Personalized URLs are a highly effective way to increase response rates and gather more information about your customers. Personalized URL campaigns use the ability of digital...
The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely to be counterproductive. Difficult economic times are about survival. The more visible your company...
Guess what? No one wants to buy your product or service. What they really want is an answer to one of their needs, wants, desires and fears. Here’s how you can put this to work for you: You can strengthen your market position by learning how these psychological...
Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....
When planning a job, it’s a lot easier to think about the design and paper than the ink. But understanding the ins-and-outs of ink is critical to successful design, too. Inks are formulated differently for different purposes and equipment. When manufacturers make ink,...
Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...
When you look through paper samples, one of the first things you probably notice is whether the sample is coated or uncoated. Coated papers feel smooth to the touch because they have a coating of clay and other substances. This coating causes the paper to reflect...
In order to produce a successful 1:1 printing campaign, all you need is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but once you have the data, you have to figure out what to do with it. Often,...
