Personalization Creates 30% Lift

Looking for proof that personalization works? Consider the case of one historical museum that used personalization to create a lift in donations of 30%. For the past decade, the museum had been using direct mail as its primary way to solicit donations. After years of...

Tough Economic Times Need Proactive Marketing

The economy is bouncing back, but marketing budgets are still tight. Are you tempted to slash your print marketing budget to save a few dollars? If so, you are likely to be counterproductive. Difficult economic times are about survival. The more visible your company...

Use Psychology to Boost Sales!

Guess what? No one wants to buy your product or service. What they really want is an answer to one of their needs, wants, desires and fears. Here’s how you can put this to work for you: You can strengthen your market position by learning how these psychological...

Planning Your Next Print Project

Most successful printing projects don’t happen by accident. They start with a good plan. By developing a plan in advance, you can save money, time, and energy throughout the process. Good project planning starts with some very simple steps. Share your design with us....

Staying top of mind

Quick! Name a soft drink. Chances are you thought of Coke or Pepsi. These beverage giants spend millions in advertising to stay top of mind (TOMA). How about you? If someone asked your customers to name a company in your product category, would your company come to...