Marketing Analytics

tracking a return on investment with analyticsWith marketing analytics programs integrated into your sales and marketing solutions, we help you capture and analyze key campaign sales and marketing metrics. With accurate reporting and analysis of email click-throughs, web landing page activity, program registrations, transactions and other key metrics, we help you capture leads and generate trial to increase sales. Understanding which sales and marketing strategies and tactics are most effective with prospects and customers enable marketers to optimize direct spend on the channels that deliver the best ROI.