3 Post Pandemic Questions to Ask Your Trade Show Marketing Team
Will Your Brand Display Its Best? When the pandemic hit a year ago, businesses suffered in many ways. For plenty of them in a wide range of industries, they also lost a key marketing vehicle: trade shows. Social distancing was encouraged, and travel was discouraged....
5 Ways to Invest in Marketing That Pay Off BIG!
Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
FREE Concept Caps and Headwear Samples Will Push Your Promotional Apparel Marketing Further
Custom caps are one of the most-loved of all promotional apparel items out there. Your great-looking logo will get high visibility with a custom embroidery on them. Your prospects and customers love them, wear them, and keep them for years.
BIG News in Print-on-Demand…Large Format Automated PrePress is HERE!
Here Is Some BIG News in Print-on-Demand to Help Your Business NOW! I’d like to think I always bring you good information, but today I’m bringing you good news. Print-on-demand, one of the most effective marketing tools I know of, is now available for wide-format...
8 Trends in Printing for 2021. Let’s Save Time & Money
Look In Here for What’s Going On Out There! Okay, just a little warning: I am pumped, excited, and invigorated today. Why? Well, we just had our annual sales meeting, where we listened to some incredible and inspiring vendors present to us. They told us about...Print Management Case Study
Commercial Print Management Case Study Rentokil North America A Division of Rentokil Initial plc (LON: RTO), World’s Largest Pest Control Company Lines of Business Pest Control Services Interior Landscapes Chemical Distribution Lake Management Food Safety & Brand...
Meet the Hidden “Star” of Marketing Enablement Your Business Needs Right Now
Here’s the Hidden “Star” of Marketing Enablement That Works In Even The Toughest Business Climate For nearly 100 years, we have been helping companies generate sales more efficiently. One of the ways we help clients find success is through marketing enablement....
Business Continuity & Disaster Recovery Services – Part 1: Disaster Recovery Print Services Mitigate Risk
A Valuable Lesson from COVID-19 The COVID-19 pandemic continues to wreak havoc on people and businesses. We can hate it, fight it, and call it names. But we can also learn from it. Because it has certainly demonstrated to many the importance of having a complete...
Green Your Print Supply Chain with These 20 Eco-Friendly Print, Packaging & Label Solutions
Print That Saves Our Planet—What’s New That We Can Do? With COVID-19 dominating the news every hour, you might be wondering “what on earth can we talk about instead?” Well – how about…the earth? Did you remember or even know that Earth Day is April 22? I...
Easily Differentiating Digital Ink Sets and Print Processes
A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...
FREE Custom Pens for Your Promotional Marketing Success
FREE Personalized, Custom Pens for Prospecting? Call that “Success, INK” I’ll be telling you about a terrific offer today, so quick, grab a pen. No, don’t write with it, look at it. Chances are good that the pen you grabbed has a company’s name or logo on...
Are Printed Promotional Calendars Old School or Still Cool?
Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....
Our Top 10 Print & Promo Blog Posts for 2019…What Did You Miss That Might Cost You Next Year?
Here are Our Readers’ Top Picks for Print & Promo Content for 2019…What Did You Miss? It’s only natural that, at this time of year, we all take a look back at the year’s “best this”, or the year’s “top that”. We’re going to join...
Top 10 Blogs for Print Procurement Pros
If Procuring Print Is Your Business, These Blogs Are Your Library. Funny thing about clichés: often, they’re true! You’ve probably heard that today, “knowledge is power” and “information is currency.” Well, it is. And it is. And if you deal in print procurement (from...
9 Sales & Marketing Enablement Services That Build Business: Part 2
Marketing Enablement Helps Prospects Become Customers In my last post, I began a short series on how sales and marketing enablement can help maximize the results of your sales efforts. It covered three sales enablement services that set the stage for a more focused...
9 Time-Saving Sales & Marketing Enablement Services
Save Time and Build Business With Sales Enablement—Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales (Or with a non-profit or advocacy group, change opinions or perceptions). You will benefit from...
Should You Forget Print at Your Next Trade Show?
Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...
Heads Up! Here’s a Top Promotional Marketing Opportunity
Popular Knit Caps Warm Up Your Promo Efforts Custom knit caps are terrific promotional gifts because recipients love them. These promotional knit caps and accessories are best sellers because they look great. And they are more than stylish and attractive,...
Six Ways “Sensory” Print Makes Sense for Your Business
Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...
Is Your Brand Missing Out on The Sensory Benefits of Print?
Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But those fleeting...