3 Post Pandemic Questions to Ask Your Trade Show Marketing Team

3 Post Pandemic Questions to Ask Your Trade Show Marketing Team

Will Your Brand Display Its Best? When the pandemic hit a year ago, businesses suffered in many ways. For plenty of them in a wide range of industries, they also lost a key marketing vehicle: trade shows. Social distancing was encouraged, and travel was discouraged....
5 Ways to Invest in Marketing That Pay Off BIG!  

5 Ways to Invest in Marketing That Pay Off BIG!  

Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
BIG News in Print-on-Demand…Large Format Automated PrePress is HERE!

BIG News in Print-on-Demand…Large Format Automated PrePress is HERE!

Here Is Some BIG News in Print-on-Demand to Help Your Business NOW! I’d like to think I always bring you good information, but today I’m bringing you good news. Print-on-demand, one of the most effective marketing tools I know of, is now available for wide-format...
8 Trends in Printing for 2021. Let’s Save Time & Money      

8 Trends in Printing for 2021. Let’s Save Time & Money      

Look In Here for What’s Going On Out There! Okay, just a little warning: I am pumped, excited, and invigorated today. Why? Well, we just had our annual sales meeting, where we listened to some incredible and inspiring vendors present to us. They told us about...

Print Management Case Study

Commercial Print Management Case Study Rentokil North America A Division of Rentokil Initial plc (LON: RTO), World’s Largest Pest Control Company Lines of Business Pest Control Services Interior Landscapes Chemical Distribution Lake Management Food Safety & Brand...
Easily Differentiating Digital Ink Sets and Print Processes

Easily Differentiating Digital Ink Sets and Print Processes

A Primer to Printing on Fabric You might say today’s post is “cut from a different cloth.” That is, in most of my posts I talk about printing business forms, proposals, and collateral materials like brochures and flyers. But I don’t want you to think Superior is only...
FREE Custom Pens for Your Promotional Marketing Success  

FREE Custom Pens for Your Promotional Marketing Success  

FREE Personalized, Custom Pens for Prospecting? Call that “Success, INK” I’ll be telling you about a terrific offer today, so quick, grab a pen. No, don’t write with it, look at it. Chances are good that the pen you grabbed has a company’s name or logo on...

Are Printed Promotional Calendars Old School or Still Cool?   

Printed Promotional Calendars Will Never Be Outdated…Here’s Why! Ever wonder why you still see so many printed calendars around, even with all the high-tech digital calendars on iPads, smartphones and more? Simple. People like them. And people use them....

Top 10 Blogs for Print Procurement Pros

If Procuring Print Is Your Business, These Blogs Are Your Library. Funny thing about clichés: often, they’re true! You’ve probably heard that today, “knowledge is power” and “information is currency.”  Well, it is. And it is. And if you deal in print procurement (from...

9 Time-Saving Sales & Marketing Enablement Services

Save Time and Build Business With Sales Enablement; Part 1 of 2 You’re in business for a reason. Even if you love every minute on the job, your primary goal is to make sales. (Or in the case of a non-profit or advocacy group, change opinions or perceptions.) You will...

Should You Forget Print at Your Next Trade Show? 

Don’t Make a Bad Trade Show Tradeoff Today, I’m offering what might be a little dose of “tough love” to a few of you. As a big believer in print marketing, I have to weigh in a minor trend I’ve heard about. Some companies, thinking they are doing something...

Heads Up! Here’s a Top Promotional Marketing Opportunity

Popular Knit Caps Warm Up Your Promo Efforts Knit caps are terrific promotional gifts because recipients love them. These promotional knit caps and accessories are best sellers because they look great. And they are more than stylish and attractive, they’re...

Six Ways “Sensory” Print Makes Sense for Your Business

Print Connects; Digital Disappears On Thursday I discussed the sensory benefits of print and I shared an article by Martin Lindstrom that provided strong support. It’s the difference between something that engages multiple senses, something you can hold in your hand,...

Is Your Brand Missing Out on The Sensory Benefits of Print?       

Print Is the Only Sense-able Form of Marketing Today I’d like to share still more evidence of something I’ve long believed. Far from being “dead”, print is more important and more effective than ever. People love talking about all things digital. But the truth is,...