How to Keep Labels from Peeling
There are plenty of things that will cause a poor quality or improperly chosen custom label to peel, such as: extreme heat or cold, humidity, handling, moist environment, poor or incorrect adhesive, and age. And custom product label problems create brand problems. A peeling label can cost you directly in lost sales due to products missing a label, or being rejected by buyers for its unsightly appearance quickly causing an image problem for your brand.
Paper Falls Victim to Popular Science Fiction
Popular Science Got It Wrong on Paper. Here are the Down-to-Earth Facts on Sustainable Paper Spoiler alert: no, paper is not bad for the planet. And we’re proud to use this forum to tell you the real story. But first, let’s start with another little story. Twelve...
Buy Branded Tents, Sail Signs & Banners at 5th Column Pricing with NO Set-Up Fees!
Now That We’ve Got Your Attention…Get Theirs with These Great Products! On Tuesday, I offered up 5 Welcome Back to Work Event Ideas to consider once employees are back in the office and your business is ready for a kick-start. They included events themed...
5 “Welcome Back to Work” Event Ideas to Excite Employees, Customers and Key Contacts
Give A Boost To Their Spirits and a Boon To Your Business with 1 of These 5 Welcome Back To Work Event Ideas! It’s going to happen one day soon. You’ll walk into your office and wonder…who are all these people? Spoiler alert—they are your employees, who have finally...
Corporate Kiosk
Put your entire company catalog online with a company store from Superior Business Solutions. Corporate Kiosk is the easiest way to control spend while empowering employees.
7 Tasty Labels (with Unlimited Flavor Options) for Food & Beverage Products
Statistics show that the best place to place food and beverage advertising is on the product itself. According to MarketingCharts.com, 76 percent of shoppers make their purchase decisions in the store. That means your custom product label is your last and best chance to encourage them to buy your brand instead of a competitor’s offering. Find out how choosing the right custom label is crucial for its purpose.
Think Email Is the Right Way to Market Right Now? Think Again…and Think Print
Here Are 40 BILLION Reasons Why Print Marketing Works NOW! It was happening even before the pandemic. People were being bombarded with electronic marketing messages, including emails, social media ads, even text messages on their smartphones. Many consumers had...Supply Chain Management Process
Supply Chain Management Process We identify opportunities to streamline procurement and leverage opportunities to optimize inventory and spend. Audit & Analysis Our supply chain management process starts with an audit and analysis of your print and promotional...
Custom Labels? 6 Key Questions to Answer to Design the Perfect Label for Your Needs
In business, custom product labels are important, and that they are critical to your company’s daily functions. But you just might take them for granted and think of them as simply a “commodity.” That could be costly in two ways. Either high costs or getting the wrong label and having it cost you even more. Find out the 6 key questions to ask to design your perfect custom label.
New Face Mask Performance Standards – Is Your Business Adherent?
The Right Mask Matters If you watch the news, it seems like the issue is “mask or no mask”. But as a business owner, manager, purchasing agent, or employee, you better dig a little deeper. Because all masks are not created equal. And as a proven provider of PPE for...
3 Post Pandemic Questions to Ask Your Trade Show Marketing Team
Will Your Brand Display Its Best? When the pandemic hit a year ago, businesses suffered in many ways. For plenty of them in a wide range of industries, they also lost a key marketing vehicle: trade shows. Social distancing was encouraged, and travel was discouraged....
23 ½ Quotes That Will Help Make You Resilient Today, to Stay Successful Tomorrow
Quotes To Help You Adapt, Adjust and Achieve In Today’s Marketplace Business leaders come in all types, of course. But most of them share one important asset: resilience. That’s because business isn’t an airport runway, it’s more like a rutted country two-track....
6 Creative Promotional Kitting Ideas That Create Critical Connections with Key Contacts
Promotional Kitting Ideas That Work (From Home) I’ve always been a fan of promotional kitting. Why? Well, does a kid want one Christmas present or five? And what golf outing participant doesn’t love looking through the assortment of interesting things in the “swag”...
Are Your N95 Masks Fake?
Mask Fraud Can Be Fatal It seems like some of the folks selling masks for COVID-19 these days ought to be wearing masks of a different kind. As reported here by the Advertising Specialty Institute (ASI) and all major networks, federal authorities recently seized 11...
5 Ways to Invest in Marketing That Pay Off BIG!
Better Marketing Choices = Less Worry and More Money In Your Pocket! Ever hear of John Wanamaker? He was an early marketing legend that started (among other things) a retail chain that eventually became part of Macy’s. He is credited with saying “Half the money I...
Direct Mail Is Hot Right Now and Video Makes It Fire!
Lights, Camera…SALES Why is direct mail surging in popularity right now? Well, see if this sounds familiar. Your alarm goes off. After the mandatory 15-minute “snooze” you get up, get ready, and go to work. In your home office, that is, or whatever is serving as...
Contract Embroidery Services for Your Company Apparel
Custom embroidery just makes things more special, including promotional apparel headwear. Imagine handing out hats to clients and prospects and all the visibility it’ll generate for your brand. But two things stand in your way: price and quantity. But now you don’t have to be talking a huge quantity to get a decent price on contract embroidery services.
How The Circular Economy Impacts Packaging
Today’s Products Come Wrapped in Environmental Friendliness Today, I’d like to focus on one of our products that I don’t talk about often. And it’s the one that can make your products more environmentally friendly and more appealing to consumers who care about the...
8 Trends in Printing for 2021. Let’s Save Time & Money
Look In Here for What’s Going On Out There! Okay, just a little warning: I am pumped, excited, and invigorated today. Why? Well, we just had our annual sales meeting, where we listened to some incredible and inspiring vendors present to us. They told us about...
15 Little Promotional Gifts That Deliver BIG Results
To Win Big, You’ve Got to Give A Little….Promotional Gift! Are your marketing efforts constantly in flux as you juggle ads, social media, and Google SEO activity? I’m going to cut to the chase today. If promotional items aren’t a big part of those plans,...
7 Promotional Apparel Trends to Build Your Business in 2021
Promotional apparel is always a popular promotional gift; customers appreciate adding a great-looking item to their wardrobe and the “cooler” the better. Plus, with so many people working from home, custom logo apparel is a must-have for employees attending video conference calls to show off your business.