Turning Consumer Trends Into Sales Tips. Part 3 of 6: Tech

Turning Consumer Trends Into Sales Tips. Part 3 of 6: Tech

Jan 19, 2017

Sales Tips That Solve the Too-Much-Tech Dilemma Today, I offer the third installment in a series of sales tips based on a consumer trend analysis report recently released by Ford Motor Company. In the report, Sheryl Connelly, Global Consumer Trends and Futurist at...
Turning Consumer Trends Into Sales Tips. Part 2 of 6: Too Many Choices

Turning Consumer Trends Into Sales Tips. Part 2 of 6: Too Many Choices

Jan 17, 2017

Sales Tips to Turn “Tryers” Faced with Too Many Choices Into Buyers In this series, I look at consumer trends for 2017 identified in a document recently released by Ford Motor Company, that I discussed in a recent post. Sheryl Connelly, Global Consumer Trends and...
Turning Consumer Trends Into Sales Tips. Part 1 of 6: Time

Turning Consumer Trends Into Sales Tips. Part 1 of 6: Time

Jan 12, 2017

Turn Consumer Trends Into Sales Tips You Can Use Last week, I shared a visionary document released by Ford Motor Company. The article, based on the results of multiple surveys, includes candid discussions of modern trends, and how Ford is responding to those trends. I...

5 Ways To Win With Your Next Introductory Sales Call

Jun 28, 2016

How To “Have Them At Hello” – Or Shortly After During Your Next Introductory Sales Call New business. New customers. New accounts. If you run a business, you know that success depends upon a steady stream of prospects for you or your salespeople to meet, convince and...

How To Increase Sales Like The Pros

Jan 28, 2016

It seems sometimes many think there is a silver bullet to getting new sales. I get asked all the time about how to increase sales. And while here at Superior we focus on the process to save our clients time and money, our print supply chain technology and promotional product management systems will also increase sales.

But today, I’d like to talk about personal selling success. And I believe it’s as true these days as it was in those “good old” days: successful selling is less about the act of selling and more about building relationships, offering solutions to make your clients lives less complicated and doing the hard work people don’t see.

Often, as we see those around us having success in increasing sales, we fall for the “iceberg” illusion in the attached image. We see those people who get lots of sales as “natural born salespeople” who successfully increase sales through some secret sauce that is beyond our reach. Not True!

Want More – and More Profitable – Appointments?

Jul 23, 2015

How to Get Appointments with Prospects Almost every business depends on effective selling. I know ours does, and ditto for most of the people I talk to.  And in selling, there’s no substitute for talking to potential customers face to face. But that’s no easy thing to...

Want Great Marketing ROI? Just Try a Letter!

Jun 24, 2015

Why Not Just Try a Letter? When you are looking to get a great response to a print marketing campaign, have you ever considered just sending a direct mail letter? The results are in and as I recently told you, Direct Mail works, but why not just try a letter? Letters...

Sales Enablement Solutions for Your Business

May 12, 2015

Sales enablement is a broad term for the powerful methods and tools that empower your sales team and increase your business. Some solutions, like business intelligence and customer experience happen every day and are so ubiquitous that we hardly think of them as a...

How to Increase Sales? 3 Ways to Work Smarter Not Harder

Jun 12, 2014

Want to Increase Sales? It’s Time to Start Working Smarter, Not Harder. Here’s How As all of our lives are lived at super warp speed trying to balance our work duties, our family lives, and still trying to squeeze in some time for our social lives, I find...

How To Increase Sales

Mar 18, 2014

Increasing Sales Through Relational Marketing Strategies Marketing is about relationships between real people, and though this is stressed a lot, it is also continuously overlooked. We wouldn’t be saying this if we didn’t think it needed saying. You have...

How To Quickly Create Brand Advocates

Feb 18, 2014

Advocacy Can Lead to Loyalty The key word in this article’s title is quickly. Every company knows the importance of brand loyalty, and most of them are focused in various ways on honing strategies to form relationships with their customers. But giving back to your...

3 Easy Ways to Make More Time in Your Workday and Be More Productive

Feb 11, 2014

Looking for More Time in Your Workday? These 3 Tips Will Help In today’s busy business world with technology pushing us all to perform 24/7/365, it sometimes feels like there just isn’t enough time in the day to be as productive as we would like.  Linkedin...

4 Sales Mistakes To Avoid

Aug 9, 2012

We all make mistakes, no one is perfect. But there are a lot of mistakes that can be avoided with a little extra awareness and care. Making mistakes in sales can be very costly! Below are 4 of the most common mistakes that are made among sales people. This will be...

Creating a Stronger Sales Strategy

Jul 25, 2012

Selling print is not going to get easier. You can’t change this highly competitive market or the scourge of digital advertising that’s plaguing many printers. What you can control is how you approach your own sales and marketing strategy.  If you feel like you are...

Sales Leads: Are You Moving On Too Soon?

Jul 10, 2012

We know that managers can set pretty ambitious goals for their team which naturally forces them to find prospects that are quick to purchase. Just because lead qualifiers gravitate toward this behavior doesn’t mean it is the best strategy for your business in the long...

5 Tactics For Generating Quicker Leads

May 24, 2012

As we all know sales wants more qualified leads as soon as possible from marketing. Over the past 5 years sales cycles are becoming longer and longer which is making it harder for sales reps to reach their goals. We are going to cover 5 tactics for how marketing can...

Taking Your Sales Conversations To The Next Level

May 7, 2012

A trend that I have been noticing with sales people are they are not sharing relevant, new information when talking to their prospects. They are relying heavily on the material provided by the company and not doing anything to set themselves a part from the rest. They...

Training Your Sales Team: Tips to Make Sure They’re Learning

Apr 24, 2012

There is nothing worse than training a group of sales people that look like they are just nodding their heads to everything you say or barley staying awake. You never know what tactics they end up taking with them and implementing. This is why it’s important to...

Achieving Your Business Goals for 2012

Feb 13, 2012

This is the time of year where everyone likes to talk about what they are going to change and how it’s all going to workout. And most of these goals never get met because people only get as far as talking about them. If you are serious about your business goals...