How Your Business Can Stand Out with Print Marketing
Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...
How to Reach Millennials with Print Marketing
Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...
How Your Business Can Benefit from Diversification in Print Marketing
Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the USA consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.” I...
5 Invaluable Features of Print Marketing
Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...
Facebook Failing You? Print Marketing Won’t
Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...
Are Millennials Impressed with Print Marketing?
Your Business Will Benefit from Knowing The Answer Many people think millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because millennials want all the print...
Print Marketing Goes Interactive
Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...
Why GoToPrint Should Be Part of Your MARKETING Plan
GoToPrint Makes Your Promotion More Personal … and Effective In Tuesday’s post, I quickly explained “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management technology,...
Get the Facts on Print and Paper to Guide Your Business from Supply Chain to Marketing
Proof Positive That Print Helps Your Businesses Succeed Thursday I talked about offering customers the choice of printed invoices and statements, rather than a “digital only” system. I shared research from Two Sides North America that proves consumers are less...
How to Make Your Marketing Memorable with Print
Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...
Using Variable-Print Technologies for Marketing Enablement
Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...
The Power of Print is Back for Marketing
Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...Smarter Marketing Through Print Management
Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...Could Print Newsletters Be Your Secret Marketing Weapon?
3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...5 Reasons Print Needs to Be Part of Your Content Marketing Mix
Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...4 Ways to Integrate Print and Social Media for Marketing Success
Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...How To Convert Prospects Into Customers with Variable Print On Demand Marketing
Personalize Your Marketing to Convert Prospects Direct Mail is one of the most powerful and cost effective ways to generate business leads. Surveys show that personalized communications dramatically increase response rates. Variable-data printing is a form of...
Invest in This Print Powerhouse To Increase Sales
The New “Old School” Way to School Your Competition It wasn’t too long ago that I felt the need to post, more than once, that print marketing wasn’t “dead” as those with a digital bias were fond of claiming. Fortunately, those days are gone. Today, people are...
How to Save $325K Annually in Print, A Convincing Case Study
Coming back stronger than ever from the pandemic with a print management strategy is one of several ways to save your time and money. It helps protect the quality of your most important printed materials. Read our case study and how one of our customers did just that.
Commercial Print Management from the Winners of Best of Print & Digital
Our Customers Make the Case For Us Things are finally starting to get “back to normal.” But why settle for that, when you can get your company back to “better than normal?” We recently shared a bit of good news with you. But it’s good news for you too, because you can...