How to Engage Prospects AND Customers with Print Marketing

Creativity in Print Captivates Your Audience I’ve read several articles recently about how people these days look for “experiences” rather than “things.” (Here’s one from the Atlantic.) There are interesting theories as to why. One is that new things quickly become...

How Your Business Can Stand Out with Print Marketing

Brand Images Are Shrinking. Expand Yours with Print. It’s a bit ironic. The “biggest thing” in marketing today is becoming smaller and smaller by the year. We’ve heard for a decade about how digital marketing was the wave of the future. Many companies shifted...

How to Reach Millennials with Print Marketing

Digital Captures Attention, but Print Captures Dollars The other day, as I was preparing material for this current series on the features of print marketing, something occurred to me. Millennials are supposedly “all in” on electronic and digital media, right? Well...

How Your Business Can Benefit from Diversification in Print Marketing

Round Up a Scattered Audience with Print I’d like to start today’s post with a quote: “People in the U.S consume much more media today than ever — but it’s ever-more-fractured and granular bits of content across ever more fragmented devices and channels.”...

5 Invaluable Features of Print Marketing

Why Your Marketing Might Be Missing a Beat Print marketing is not just another marketing channel. Either on its own or as an integral part of a multi-faceted marketing campaign, print has been proven time and again to be an extremely effective marketing channel. And...

Facebook Failing You? Print Marketing Won’t

Facebook’s in the Digital Doghouse. Switch to Print Marketing and Succeed You’ve heard an endless stream of stories related to Facebook recently. They range from surprise algorithm changes to the uncomfortable “revelation” that Facebook shares ALL of our...

Are Millennials Impressed with Print Marketing?

Your Business Will Benefit from Knowing The Answer Many people think that millennials are so focused on technology that they regard print marketing as outdated and ignore it. Those people apparently don’t know millennials very well. Because the truth is, millennials...
Print Marketing Goes Interactive

Print Marketing Goes Interactive

Print Can Make Your Brand More Alive Than Ever You’ve probably heard somebody describe a print ad that “jumped off the page.” Well, to quote an old cliché  (bad grammar and all) – you ain’t seen nothin’ yet! There are some amazing things going on in the area of print...

Why GoToPrint Should Be Part of Your MARKETING Plan

GoToPrint Makes Your Promotion More Personal…and Effective In Tuesday’s post, I provided a quick explanation of “GoToPrint” and how it improves your important business documents like proposals, reports, manuals, catalogs and more. With this advanced print management...

How to Make Your Marketing Memorable with Print

Print Sticks. Digital Doesn’t. Today, let’s wrap up our series on the Five Invaluable Features of Print Marketing. We’ve talked about how print marketing stands out and is more engaging. We’ve also discussed how it is popular with everyone including millennials...

Using Variable-Print Technologies for Marketing Enablement

Marketing Enablement Tools for Stronger Sales: Part 7 of 7 Today, I’d like to conclude our series on marketing enablement tools by looking at a very versatile and perhaps under-appreciated one. I’m talking about variable print-on-demand marketing technologies. It’s a...

The Power of Print is Back for Marketing

Marketing Departments Counter Digital Dismay With Print I caught a very interesting article the other day on a website that celebrates print media over in the U.K. It talked about how marketers are re-evaluating the benefits of print, and shifting money from digital...

Smarter Marketing Through Print Management

Smarter Marketing Through Print Management Means a Better Bottom Line For many people, the “magic” of digital communications is starting to fade. They see that when an entire communications program is entrusted to web, email and social media efforts, there is a great...

Could Print Newsletters Be Your Secret Marketing Weapon?

3 Big Reasons Print Newsletters Are Big Business Boosters In Tuesday’s post, I offered several good reasons to include print in your content marketing program. In my opinion, they were pretty compelling reasons. Hidden in that post was a reference to what I would...

5 Reasons Print Needs to Be Part of Your Content Marketing Mix

Digital Is Great – But It Can’t Replace Print! Today, as most marketers know, it’s all about using content to build relationships that will equate to sales. Messages aren’t measured by how catchy your slogan is, or by the number of sales points you can...

4 Ways to Integrate Print and Social Media for Marketing Success

Integrating Your Marketing Strategies Creatively The best marketing strategy is one that encompasses multiple strategies and zips them up into one package. Integrated marketing isn’t a new and revolutionary idea anymore, but that doesn’t make it easy to implement once...
Invest in This Print Powerhouse To Increase Sales    

Invest in This Print Powerhouse To Increase Sales    

The New “Old School” Way to School Your Competition It wasn’t too long ago that I felt the need to post, more than once, that print marketing wasn’t “dead” as those with a digital bias were fond of claiming. Fortunately, those days are gone. Today, people are...
How to Save $325K Annually in Print, A Convincing Case Study

How to Save $325K Annually in Print, A Convincing Case Study

Coming back stronger than ever from the pandemic with a print management strategy is one of several ways to save your time and money. It helps protect the quality of your most important printed materials. Read our case study and how one of our customers did just that.

Commercial Print Management from the Winners of Best of Print & Digital

Commercial Print Management from the Winners of Best of Print & Digital

Our Customers Make the Case For Us Things are finally starting to get “back to normal.” But why settle for that, when you can get your company back to “better than normal?” We recently shared a bit of good news with you. But it’s good news for you too, because you can...
9 Fine Ways to Green Your Print Supply Chain

9 Fine Ways to Green Your Print Supply Chain

Eco-Friendly Print Ideas to Celebrate Earth Day Every Day! Happy Earth Day! And I say that proudly on behalf of Superior and the whole print-on-paper industry. If you read Thursday’s post, you know we have plenty to celebrate as one of the most recyclable products and...